Derek Baird

Stop Texting While Driving: Will People Learn To Steer Clear?

September 19, 2012 by Amy Jussel 3 Comments

Feb. 4, 2015 Update! Tomorrow on Blog Talk Radio, impaired survivor of texting and driving Liz Marks shares her truth in a powerful show to get teens to LISTEN about putting down the phone. Lauren Galley of Girls Above Society hosts, with special guest and Shaping Youth ally Diana Graber of Cyberwise.org. Important topic that impacts us all. I plan on tuning in with my teen and … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 23 times more likely to crash, adolescent brain, advergaming, against texting while driving, Amy-Jussel, AT&T, AT&T simulator, ATT DriveMode, behavior change, behind the wheel texting, Derek Baird, don't text and drive, Drive Safe.ly, driver's ed, driver-safety-teens-insurance-rates, It can wait, media-literacy, mobile CSR, mobile safety, Mobile Youth, neuroscience, never text and drive, no phone zone, no text is worth dying for, no text on board, no texting, not texting while driving phone, parental controls, pledge, profit over public health, responsible young drivers, speech to text recognition, stop the texts, stop the wrecks, teen drivers, Teen-Auto-safety, text no more, texting and driving, texting-while-driving, what works to drive behavior change

Behind The Wheel Texting: What Works to Drive Behavioral Change?

January 21, 2011 by Amy Jussel 10 Comments

Feb. 4, 2015 Update Please join our friends at Cyberwise.org for a BlogTalk convo with Lauren Galley of Real Talk, Real Teens, Real Issues on Feb. 5, 2015 as texting and driving survivor Liz Marks shares her harrowing firsthand experience that changed her life forever. Parents, this is a media moment where teens might just LISTEN. Tune in for storytelling that can make a … [Read more...]

Filed Under: Advertising, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, AT&T mobile, Auto safety, barking robot, BJ-Fogg, Car and Driver, cellphone-use-teens, child safety, Derek Baird, distracted driving, Distraction.gov, DMV, DMV-CA-Cellphone-youth-laws, DOT, driver safety, driver's ed, driving while texting, DWI, Education World, GPS, Hands-Free-Cellphone-Law, handsfree-mobile, highway safety, intervention, Jane Lynch, Lesson Plans, Mobile Youth, mobile-youth-trends, N2Y4, no phone zone, Oprah pledge, risk prevention, road warriors, Standards-Based Curriculum, T-Mobile DriveSmart, teen auto fatalities, Teens Texting, text ed, texting-while-driving, The Last Text, under the influence, using mobile to mobilize, YPulse

Iger the Ignorant? Disney Chief Says Kids Don’t Care About Privacy?

July 24, 2009 by Amy Jussel 13 Comments

July 24, 2009 Hey, kids, did you know the mouse house thinks it’s okay to mine your personal information and sell it to advertisers to make a buck off your back without your permission? Wonder what Maine legislators that just banned data mining of minors will say to that? (h/t to Ypulse and Privo!) Reuters reports Disney CEO Robert Iger is bullish on direct web … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: Alice in Wonderland, All Things Digital, behavioral advertising, CDD, COPPA, data-mining, Derek Baird, direct web marketing, Disney, Disney CEO, Disney chief, e-havioral ads, FCC, FTC, Hard sell to kids, Harris Interactive, Jeff-Chester, Kara Swisher, Kids, kids don't care about privacy, Maine bans kids data mining, marketing, media and kids, minors, personal profiles, privacy, Product Placement, profile, public policy, Robert Iger, Teen Mobile Study, teens, Tim Burton, Totlol.com, transparency, YPulse, Ypulse Mashup 2009