Fighting Fire with Fire: How Would YOU Counter-Market Vaping?

June 19, 2019 As an ad industry creative director I’ve spent years using applied science to flip messages in healthier directions by tapping into the same tactics that marketers use to hook their … [Read more...]

Gaming: A Battle Over Anorexia In World of Warcraft

June 7, 2014 This coming week I’m attending the colossal gaming #Gsummit in S.F., a four-figure fee fandango (won in a drawing) that I’m eagerly sweeping my slate for in order to learn from ‘the … [Read more...]

Culture Clash: STD App’s Naming Gaffe Goes Viral

July 19, 2014 Update: Mahalo and 'Ho'omaika'i 'ana (thank you and congratulations) for the corporate social responsibility exhibited by the Hula app founders and developers who have officially renamed … [Read more...]

Stop Texting While Driving: Will People Learn To Steer Clear?

Feb. 4, 2015 Update! Tomorrow on Blog Talk Radio, impaired survivor of texting and driving Liz Marks shares her truth in a powerful show to get teens to LISTEN about putting down the phone. Lauren … [Read more...]

Playnormous Health-Edu Games Offer FREE Monster iMacs!

Sept. 1, 2009 How do you improve K-12 student’s health knowledge, inspire creative writing, support eco-values of refurbished technology, and use whimsical hand-painted art of animated monsters to … [Read more...]