Storytelling Via Stickers: Girl-Caught Aims To Dial Down Disrespect

Sept. 22, 2011, Celebrating "Day of the Girl" Brands and broadcasters are always talking about “authentic engagement” and they’re about to get some. It all starts today, with New Moon Girls’ launch of Girl-Caught---an action, a site, and a sticker campaign that lets GIRLS literally adhere and stick to THEIR idea of what their image should be in media messaging... As we … [Read more...]

Girl Caught: New Moon Girls Slams Sexualization of Kids

July 7, 2011 Good news! New Moon Girls has created a prototype ‘virtual girl caught sticker’ you can slap on some of the repeat brand offenders commodifying kids to call ‘em out social media style…In essence: "GIRL CAUGHT" so we can girlcott and start to seed change. Tired of sexploitation of kids to sell swimsuits? (must read media by PigtailPals about lead visual … [Read more...]

Healthy Youth Media Act Pt 2: Can Change Be Legislated? (interview)

July 21, 2010 Can you hear the drumbeat, Hollywood? It’s getting louder. Girl advocates like Jessica Lawrence head to Capitol Hill to discuss H.R. 4925 tomorrow to share firsthand data about how depictions of women and girls in the media affect youth health and are landing sideways. Small business entities like Melissa Wardy of  Wisconsin based PigtailPals has devoted an … [Read more...]

Sexualization Summit: Save the Date Oct 22, 2010 NYC

May 17, 2010 As irony would have it, on Thurs, May 13, in New York City, a small tribe of thought leaders convened on how to best address rampant sexualization of youth in media and marketing. Each invitee of this diverse group was hand-selected for the purpose of "bringing their entire communities" into the conversation and sharing next steps, best practices, and public … [Read more...]

Girls Are Not Candies. Tweens Are Not Teens. Thongs Are Not Undies.

May 4, 2010 A few years back I commented on the post Confessions of a Lingerie Lover by Fae Goodman on Alternet and copped to being “one and the same.” Fae uncorked a doozy of a conversation that brought out the best/worst in femme debates as she pithily contrasted the difference between adult media messages and ‘costuming’ cues and the marketer’s desire to target adolescents, … [Read more...]