Theraflu

FCC: Kids Programming Is Laden With Product Placement

October 22, 2008 by Amy Jussel 10 Comments

That’s my official FCC filing at left, (squeaked in under the deadline today, explained why later) which emphatically states kids should be OFF LIMITS to embedded ads designed to bypass the Tivo tactics of wise wee ones who blip through traditional commercials to get back to their favorite show unscathed. I've written about this a lot before, vetting thoughts about … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Shaping Youth Tagged With: ad-creep, advergaming, American-Idol, Better For You products, BFY, brandwashing, children, Childrens Television Act, coffee cups, commercialism, common sense, corporate pedophilia, cwickies, DigitalAds.org, discernment, embedded ads, FCC, FCC safeguards, FCC-Integrated-Marketing-Rules, FCC-product-placement, free speech, Girls Intelligence Agency, Happy Feet, Hard sell to kids, industry accountability, JustKid Inc., Kids, McDonalds, Media 3.0, media influencers, media-literacy, name-dropping, news team product placement, peer to peer influence, plotline ad integration, product integration, product shills, psychological tactics, Rounders, social-media, Spongebob, sponsorships, street teams, teens, Theraflu, Tremor, tweens, Virtual-Worlds, vulnerability