Freshman 15

Back to School: Using Branding as a Media Literacy Lesson

September 4, 2013 by Amy Jussel Leave a Comment

August 20, 2015 Update: More Back to School branding boondoggles...Remember when the G-force Gatorade tribe was caught red-handed with their marketing machinations of hawking sugar hydration to students over regular water? Well, they're at it again, this time sneaking their sports drinks message into schools as 'hydration education' which is perhaps one of the biggest shilling … [Read more...]

Filed Under: Branding & Consumerism, Marketing Shaping Youth Tagged With: 5 ways to combat back to school marketing, Amy-Jussel, Back to school, back to school marketing, campus bike, campus marketing, campus safety, cause marketing, circle of 6 app, college branding, college marketing, college students apathetic about brands, Counter-marketing, critical thinking, Critical-thinking-skills, fast food marketing, fight fire with fire, financial literacy teens, Freshman 15, kids and media, kids credit cards, Marketing in schools, marketing tactics, media-literacy, MOOC, NAMLE, pester power, teens and privacy, think red, Think Watson

Back to School With A Healthy, Green Spin On The Freshman 15

August 19, 2013 by Amy Jussel Leave a Comment

Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits smack dab into our sweet spot.I’ve long been a fan of their smart marketing, and have attended their Green University to see the winners from their annual Project Green Challenge … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: Back to school, conscious college road tour, conscious colleges, eco literacy, Environmental Education, Erin Schrode, farm to table, Freshman 15, Freshman Green 15, green back to school supplies, green college life, Green-Media-Youth, Green-Teens, Judi Shils, Project Green Dorm, Project Green Prom, Teens Turning Green, TTG