Starting From Scratch: Making STEM Easy, Kid-Friendly & Fun

Update: July 30, 2014  Scratch Junior (scratchjr.org) was just released for the iPad today, and it's FREE. Thx @360Kid for sharing that news!  Original Post June 13, 2011: I get far too geeky and jargon-ish when it comes to enthusiasm over kids’ science, technology, engineering, and math innovations, (STEM) in hopes of engaging and retaining girls in the field, so I’ll cap the … [Read more...]

Youth Ask Award Shows: Who’s Calling The Shots?

Feb. 26, 2011 Last Sunday in the New York Times, a full page paid “open letter” from 20-year music industry veteran Steve Stoute lambasted the gaming of the Grammys with full tilt incredulity for the “What was that all about?" outcome we witnessed last week, with almost 'canned' performances as the teens with me stated wryly, "You can tell who's gonna win by who's performing on … [Read more...]

This Vacation is Brought to You By…(Part 2: Branding Partnerships)

Cruise news, trip tips, kids' brand loyalty pitches at cheerleading camps, sports and spa getaways... Who's sponsoring your 'fun?' Are you aware? Cruise lines are wisely using their own social networking connection as a conduit for repeat business and new referrals, so passengers can share their own experiences with others...Meanwhile, Carnival Cruise line just partnered … [Read more...]