Dec. 20, 2011 True confessions, it’s been a heckuva challenging year, and it got me thinking about what different people do to bootstrap themselves out of adversity in its many forms whether it’s “first world” stress, third world crisis, health, home or holiday blues. I turned to our SY advisory board child development specialist, Dr. Robyn Silverman and pointed the ‘whatcha … [Read more...]
Feb. 7, 2011 We interrupt this series on the Power of Play to bring you an important public service announcement on behalf of National Black HIV/AIDS Awareness Day today. (Yep, just think of this as Superbowl Ads for nonprofits) “Black teens (ages 13–19) represent only 15% of all teenagers in the U.S. but are 68% of new AIDS cases among teens,” reports The Red Pump Project … [Read more...]
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
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