Unilever Disrobed: Interview With Dove/Axe Mashup Artist

Update: 7-7-10 Added mashup video at the end Media transparency is more than a buzz word these days, as consumers connect the dots of who’s behind what, where money’s funneling from, and how we’re all being yanked around. Industry mavericks are giving consumers a bit of a nudge to see that elephant in the living room, but it’s NOT just me...Honest. Meet indie filmmaker … [Read more...]

Positive Coaching Alliance Offers Media Tips & Life Lessons

Last week MSNBC editorialized on the essential factors of a classic sports movie: “Feature Underdog(s), Stick it to the Man, Make Men Cry, Provide Memorable Quotes, and Inspire Real Athletes.” Writer Bob Cook lists his favorite top ten films, and in scanning them I realized every single sports movie had a life lesson, feel-good premise, or positive message for kids! Since … [Read more...]