Harvesting Kids’ Eyeballs; Free Mobile For Ad Views: Blyk!

“What do young people want in mobile? Text. Voice. Alarm clock,” Antti à–hrling, the co-founder of Blyk, mused… What else? Free. And man, do kids want free... Blyk, (pronounced 'blick', YouTube video here) offers 217 texts and 43 minutes free to 16-24 year olds in Europe...The quid pro quo trade-off of minutes for marketing? Try a 29% … [Read more...]

Using Media to Inspire All Ages: Lia Neal to Dara Torres

Aug. 12, 2016 Friday Flashback as we add fresh 2016 context to this fabulous photo of two historic moments: Simone Manuel's gold medal win as the first African-American woman to win an individual Olympic medal in swimming, and Lia Neal's bronze medal in the 2012 400m relay, marking her own historic career first, followed up in 2016 with a SILVER medal in the same event. … [Read more...]

Media Rules! Shaping Youth Interviews Brian Reich

We interrupt this series on product placement and new FCC media rules to add a very pertinent voice into the mix, digital dynamo Brian Reich, co-author with Dan Solomon of Media Rules! Brian Reich understands new media’s opportunity to do positive, GOOD things beyond just ‘sell stuff’ so before I dive further into my Part 3 stance on the need for … [Read more...]

This Vacation is Brought to You By…

Oh, how I wish I were 12 again...Apple Camp Workshop is a three-hour FREE hands-on media camp for kids 8-12, in slick ‘seed the brand’ style (as if Apple needs more youth cult encouragement). It's available throughout ALL Apple stores...Tweens can sign up for two Camp Workshops at one time to learn: iPhoto in the Photo Workshop, iMovie in the Movie Workshop, … [Read more...]

New Moon Girl Media: Orb28 Gives Rise to Teen Voices (Part 2)

Ready to tap into the 'inner sphere' of the upcoming teen site Orb28? Continuing yesterday's post about youth media orgs like these ready to put pop culture messaging on a whole new frequency, we'll see what some of the Orb28 Girls Web Editorial Board (at left) have to say about 'what's good for girls'...(also don't miss Patti Binder's blog along these lines!) Orb28 fits … [Read more...]