As a nonprofit, nonpartisan consortium, I’m always keenly aware when I’m being ‘played’ by both the ‘right and left’ of a political hot potato, and I strive to balance spin accordingly. But sometimes, legislation is just smack dab common sense for all, pairing centrist thinking with beneficial outcomes... Shaping Youth is breaking form in … [Read more...]
Shaping Youth Joins EcoLiteracy Coalition: No Child Left INSIDE
Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Chesapeake-Bay-Foundation, Crunchy-Parent, Earth-Awareness, EarthSeeds, Earthseeds-Project, Eco-Childs-Play, Environmental-Kids, FCC-Product-Placement-Coalition, Global-Good, Green-Classrooms, Green-Media-Youth, Green-Options, Green-Teens, Grist, Healthy-Kids, healthy-planet, Kids-Nature, LifeSchool, Media, Nature-Deficit-Disorder, NCLI, NCLICoalition.org, No-Child-Left-Inside, Outdoors-Children, Recycling-Kids, Richard-Louv, Sustainability, Treehugger
Facelifts for Kiddie Characters: Rebranding ’80s Icons?
Last week’s New York Times article on 21st century ‘facelifts’ for kiddie characters gave me the willies on a variety of fronts, despite the fact that I’ve personally ‘freshened’ many a brand in my time. From Peanuts to Barbie, I 'get' that mega-brands need to stay au courant... I’ve admittedly had a hard time tapping into specific analysis of what’s irking me most about … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth Tagged With: Angelina-Ballerina, Animation, Anime, Barbie, Betty-Boop, Care-Bears, cartoons, Celluloid, Disney, Icons, Jessica-Rabbit, Kids, Loonatics, Manga, Mattel, Media, New-York-Times-, NYT, Peanuts, Pop-Culture, pop-culture-icons, Robyn-Silverman, Strawberry-Shortcake, Toys, Who-Framed-Roger-Rabbit, Youth-Media