MLC

New Years Media Messages: Packaging Boyhood Meets The Hangover

December 29, 2009 by Amy Jussel 9 Comments

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as ‘hilarious,' and ‘over the top’ and wanted to see where the kid appeal was coming from and try to ‘relate’ to why this movie was a ‘favorite’ on many a Facebook page. I'm not here to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: ad regulations, alcohol, alcohol in the media, alcoholic, alcopops, bartender, beer, bender, binge drinking, Binge to Blackout, boys will be boys, Bratz, breaking cycles, buzz, cads, CAMY, cartoons, CCFC, chug it, Common Sense Media, Counter-marketing, Damaging Drek, date rape drugs, designated driver, dope, drinking, drinking and driving, drunk driving, Frank Baker, frat boy, goofy, Greek, hazings, hit me, jello shots, KoolAid, liquor, lyn mikel, MADD, Marin Institute, Mark Tappan, Media Literacy Clearinghouse, Media-Education-Foundation, Media-Influence-Kids, media-literacy, MEF, MLC, MTV reality shows, Naked Brothers Band, NFL, out of control, Packaging-Boyhood, parTAY, partying, players, roofies, rootbeer, saving our sons, Sharon Lamb, sitcoms, slurred speech, sober, spiked drinks, spin the bottle, suite life of Zack and Cody, teachable moments, teaching your teen how to drink, teen brain development, teens, The Hangover, toxic cues, toys encouraging alcohol use, tweenager, tweens, vanessa van petten, VH1

When Art Meets Earth: Wyland’s Ocean Murals Inspire Kids to Care

April 23, 2009 by Amy Jussel 18 Comments

April 23, 2009 Wyland unveiled his latest original art at the world premiere of Disneynature's Earth where it will remain on display through May at the historic El Capitan Theater in Hollywood. Mind you, few kids think of art as media, much less a distribution channel to evoke a sea change of dedication to the planet or any cause. Truth is, public art has the ability to … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 100 Whaling Walls, Activist, Aloha Airlines, animals, art and science, artist, Beijing-Olympics, biodiversity, challenge, clean water, coral reefs, cow parades, Disneynature, dolphins, Earth premiere, eco warriors, education, Elf-Island, graffiti art, Habitat Heroes, Kids, marine life artist, marinelife, Michael Osborne, MLC, Mobile Learning center, murals, NCLI Act, ocean, oceanography, Painting, PBI, Planet Earth, public art, Scripps, sea change, seascapes, Shark Quest, Virtual-Worlds, water, whale wall, Whale Wall 33, whales, WhyReef, Whyville, Wyland, Wyland Foundation