New Years Media Messages: Packaging Boyhood Meets The Hangover

Dec. 29, 2009 Last night I watched ‘The Hangover’ rated R, which I’d heard described by several YOUNG teens (meaning unable to buy a ticket unless sneaking in via diff. multiplex theater) as ‘hilarious,'  and ‘over the top’ and wanted to see where the kid appeal was coming from and try to ‘relate’ to why this movie was a ‘favorite’ on many a Facebook page. I'm not here to … [Read more...]

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]