Girls For A Change: Amy Jussel and Carrie Ellett On World-Changing

Some of you may remember I was one of the fortunate U.S. delegates last year for GWLN's “Women Leaders for the World 2007” along with global citizen and Hardy Girls Healthy Women advisory board member Jin In, who is now the founder of 4GGL.org, who we’ll hear from soon. (4GGL stands for the “Glocal” impact of inspiring girls, transforming the world) EACH of the GWLN graduates … [Read more...]

New Media, The “Youth Vote” And Generation “We”

The "audacity of hope"...It's a powerful potion for all ages, not just Generation "WE." I wrote about "marketing hope" awhile back on this post Inconvenient Truth Meets Digital Earth and am in a bit of deja vu, balancing equal parts challenge and roll up the sleeves pragmatics... I wonder what category I ended up in via Facebook’s “largest online rally in … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

Media Simulations Where Kids Cast Their Vote: Silly or Sage?

I vote sage. But you probably figured that. Sunday's Kids Pick the President Nickelodeon News special fell off my radar...even with Linda Ellerbee’s encouragement to get in the practice of voting, “because the next four years affects your future as much as any adult.” (ahem, maybe more, kidlets!) Truth is, I missed posting yesterday because kids were … [Read more...]

Got 5 Friends? Google Maps + Celebrities Rock the Vote

Got 5 minutes? Watch this video. Got 5 friends? Tell ‘em to register NOW to vote. Some states close their voter registration in less than 72 hours, as early as October 4th. (deadlines for each state here) Other states have ‘postmark by’ dates. Some let you register later if you show up in person. Don’t get shut out. Register NOW. Go to … [Read more...]