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What About the Boys? ‘Packaging Boyhood’ Authors Respond

October 12, 2009 by Amy Jussel 16 Comments

Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the 'pink think' stereotypes front, Packaging Girlhood. For years I've been asking the 'what about the boys' question in my work, because frankly, boys are getting just as hammered with negative cues about what 'real men' … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Adonis-Complex, aggression, Amp, Amp up before you score, Axe, beer ads, BomChickawahwah, boy toys, boys, boys costumes, boys to men, Buffed-Boys, bullies, dating violence, Gender, Halloween, how to treat women, Jackson Katz, kiddie cologne, Klondike Bars, Lyn Mikel-Brown, males, man cave, manhood, Mark Tappan, masculinity, media-literacy, men, mental health, Packaging-Boyhood, Pepsi, Pepsi Amp, player, Preteen-Boys, Pussycat Dolls, sexism, sexist commercials, sexist iPhone app, Sexuality-Boys, Sharon Lamb, slacker, superhero, thug wannabes, true child, video game violence, videogames, womanizer
Amy Jussel
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