preteen – Page 2

Curse of the Good Girl: Interview with Rachel Simmons

August 29, 2009 by Amy Jussel 22 Comments

August 29, 2009 “Aw, mom, it sounds boring, why do I have to hear some ‘expert’ talk about stuff I already know…Are any of MY friends going to be there?” Those were my ten year old daughter’s words back in 2005 when Rachel Simmons author of “Odd Girl Out” spoke to a sold-out crowd giving us insights on girl culture, relational aggression, and coping tips for navigating … [Read more...]

Filed Under: Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Amy-Jussel, assertive girls, authenticity, bad girls, bullying, Can I Sit With You?, cliques, confident girls, Curse of the Good Girl, Daughters, emotional intelligence, female aggression, females, frenemies, girl culture, girl-empowerment, girls, Girls Leadership Institute, GLI, Good Girls, Gossip Girl, inner voice, Kids, Liz Funk, Marisa Meltzer, mean girls, New Moon, Odd Girl Out, overachievers, parenting, perfection, popularity, power moms, preteen, puberty, Queen Bees and Wannabes, Rachel Simmons, real girls, relationships, Rosalind Wiseman, self-esteem, self-worth, social schoolyard, supergirls

Media, Misinformation and Unhealthy Spin

August 14, 2009 by Amy Jussel 6 Comments

August 14, 2009 I'm very thankful that Shaping Youth Nutrition Correspondent Rebecca Scritchfield, RD takes the helm today with her piece "The Price of Misinformation in Media," as I’m trying to manage some media of my own to make sure I’m not misinterpreted either! As you know by now, I’m quite media shy, not just because I'm a former journalist who can ‘spot the spin’ with … [Read more...]

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Film Screenings: ATB Tonight in Marin, Consuming Kids, June 4th!

May 28, 2009 by Amy Jussel Leave a Comment

May 28, 2009 Last night’s screening of America the Beautiful in S.F. at the Clay with director Darryl Roberts for Q&A yielded another 220 ardent ATB fans and helped support About-Face in the process! Tonight Darryl will wow ‘em in San Rafael to benefit Beyond Hunger, an eating disorder recovery org, so don’t miss it!! RSVP here (or just show up at the door!) I'll … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful movie, Amy-Jussel, appearance, Beyond Hunger, CCFC, childhood, Consuming kids, consumption, cultural cues, damage, Darryl Roberts, Daughters, eating-disorders, food issues, girls, harm, Kids, Marin, movie screenings, obsession with weight, Pop-Culture, preteen, protect children, Rafael Film Center, runway models, San Rafael, super consumers, Teens Turning Green, thinspiration

Get Out of Your Own Life! Environmental Influence on Kids

March 30, 2009 by Amy Jussel 9 Comments

Mar. 30, 2009 Mea culpa for the unannounced vanishing act, but I’ve been out of town interviewing teens in a different ‘pocket’ of the greater Bay Area, exploring how environmental influences (peers, nature, geography) shift the volume and decibel level of media intake among kids and where we might learn some 'best practices' to leapfrog into a healthier place for the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 Going on 29, be yourself, beach volleyball, branding, Buckminster Fuller, CDC, consumption, defiance, Dr. Jessica Illuzzi, Dr. Peter Scheidt, Early-Sexualization, Earth Hour, eco, EcoSentience, environmental influence, Green-Teens, health, holistic, Kids, National Children's Study, NCLI, NCS, NextNow Collaboratory, NIH, organic, Peer pressure, Pop-Culture, preteen, Santa Cruz, self-worth, teenagers, well-being, world cafe

Smart Girls At the Party.TV: Interview with SNL’s Amy Poehler

December 2, 2008 by Amy Jussel 16 Comments

With eight seasons of Saturday Night Live under her belt, I automatically thought SNL actress Amy Poehler's new digital TV series would be a spoof or a sketch by the screenshot alone! I mean, c'mon, as a name generation branding gal, somehow seeing Smart Girls + Party + Barbie in one princess-pop logo was almost too much to bear. My bad... Amy Poelher's intent is to … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: All Things Girl, Amy Poehler, Amy-Jussel, Axe, Barbie, Barbie Girls, Be Bratz, Bratz, Danica McKellar, digital TV, Dove, EcoMall, empowerment, Fem2.0, feminist, girl power, girls, Hollywood, identity, indie, Kids, Kiss My Math, Marianne Schnall, Math Doesn't Suck, Mattel, MGA, On Network, positive media, preteen, preteens, Saturday Night Live, self-esteem, self-worth, smart girls, Smart Girls at the Party, smart is the new cool, SNL, Unilever