Oct. 27, 2016 On the cusp of Media Literacy Week, Oct. 31-Nov. 4, 2016 I'm turning over the mic (er, keyboard) to MediaGirls as part of our Media Literacy Week series on creating critical thinkers in and out of the classroom. What happens when the portrayal of teens, usually played by 20-somethings, lands on real life adolescents in the form of body image angst? What media … [Read more...]
September 2, 2010 Without a doubt, guerrilla marketing campaigns can be effective disruptors as well as clever marketing and teaching tools for advertising AND media literacy. But what happens when “attention” trumps common sense and branding ethics like this Sony ambient ad campaign? Its proliferation is akin to the “Captive” audience billboard debacle awhile back. As … [Read more...]
September 1, 2010 It’s the first of September, as the first day of school angst bubbles up throughout the nation on either side of this ‘premiere’ week. (many have started school already, some are about to) A welcoming 'first day?' Hardly. This is classic online product placement meets mean girl drek in "First Day: The Series," an abysmal branding collaboration between … [Read more...]
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