school lunch

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

October 7, 2008 by Amy Jussel 5 Comments

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy Kalafa, Amy-Jussel, Ann Cooper, Appetite for Profit, Bay Area Parent, Body Blitz, Body Blitz Media Shaping Youth, champion change, Childhood Matters, childrens health, dietary needs, farmers markets, food policy, fresh approach, fresh produce, Health 2.0, HFCS, HFCS corn wars debate, HFCS debate, informed eating, junk-food, Kids health, lunchbox ideas, MPH, nutrition education, October 20 Amy Kalafa, organic food, Parents Place, PCFMA, RD, school lunch, School nutrition week, Screen a movie make a difference, sustainable living, The Green Zebra, Two Angry Moms, UNAFF, vegan kids

Get Greens For Your School: Free Idea Hamster Here to Help

September 12, 2008 by Amy Jussel 10 Comments

Free ideas for the asking, folks! It’s not every day you see me donating brain time for a grant tied in with corporate sponsorship, as I can smell a wellness PR ploy a mile away…but the Love Your Veggies grants are not exactly akin to "School Sit-ups Sponsored by Soda and Snacks" or McDonalds pushing apples and milk and clowns hawking fitness assemblies, (or as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, branding, cancer prevention, CCFC, childrens health, commercialism in schools, dips and veggies, farmers markets, fresh produce, fruits and vegetables, Hidden Valley Ranch, idea hamster, junk food in schools, K-6 schools wellness, kids greens, kids-fitness, love your veggies, LoveYourVeggiesGrant, More Matters, nutrition grants, obesity prevention, PBH, preteen-health, Produce better health, ranch dressing, RWJF, salad bar, salad dressing dips, school lunch, School Nutrition Association, school wellness programs, USDA guidelines, veggies

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

September 11, 2008 by Amy Jussel 7 Comments

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but HAVE lost my ability to triple-check dates, as Amy Kalafa's schedule is equally zany as mine, and she's now flying in NEXT month to join us, so our 9-21 speaker is TBD. THIS … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: A Fresh Approach, agents of change, Amy Kalafa, Amy-Jussel, Bay Area Parent, Biggest Loser, champions for change, changebloggers. film activism, Cindy Byrne, Dare to compare, diet, Fall Film Fest, fresh choice, good nutrition, gross out game, healthy choices, Healthy-Kids, HFCS, HOPE Collaborative, Jack London Square, junk-food, Kids, Kids health, love your veggies, lunchbox ideas, Media-Kids, network for healthier california, nonprofit entrepreneurs, nutrition, Oakland School Board, organics, Pop-Culture, processed foods, Rachel Ray, Revolution Foods, school lunch, school lunch program, school lunches, social change, TAM documentary, Trader Joes, Two Angry Moms, whole foods, Youth-Media