Biggest Loser? Healthy Eating. Weight Loss Is Not Entertainment

May 3, 2016 Update Medical communities and studies on metabolic measures should skew headlines into bold "I told you so" moments given that many have wagged about this show doing 'more harm than good' … [Read more...]

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.”  ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of … [Read more...]

Two Angry Moms Bring A Fresh Approach To Shaping Youth 9-21!

Filmmaker Amy Kalafa will be with us in October in person instead of September! Haven’t lost my ad agency headline-writing ability to cram all the vital sponsorship info into a log line, but … [Read more...]

America the Beautiful Documentary: See it. Support It.

Shaping Youth’s K-5 playground documentary in development, “Body Blitz: Media, Shaping Youth” should get a big boost of media ‘umpf’ and fiscal validation with the … [Read more...]