sustainable living

Toys R Us Throws Mother Nature Under the Bus In Prankvertising

November 4, 2013 by Amy Jussel Leave a Comment

Nov. 8, 2013 Update! Colbert gives a ‘Tip of the Hat/Wag of the Finger in his Nov. 6 edition, Forbes adds a resource roundup of the backlash among moms, (though I'd add it's not a gender issue as dads are equally ticked) C&NN's Suz Lipman adds her voice/views, and Ad Land calls out “concern trolls,” thoughts?Nov. 4, 2013 “Don’t bite the hook,” is my mantra for using media … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Vapid Values, Viral & Buzz Media Tagged With: #MLW13, #WishinAccomplished, ad gimmicks, advertising ethics, affluenza, badvertising, behavioral cues, children and nature network, Children Nature, consumption, consumption junction, corporate accountability, CSR, eco warriors, Escape Pod, Goodwashing, Helping Kids make sense of marketing, industry ethics, Kids-Nature, materialism, media literacy week, media messaging, media-literacy, nature bashing Toys R Us, nature deficit, Prankvertising, Sharing Nature with Children, stewards of the planet, sustainable living, toxic cues to kids, toxic marketing, toy industry complicity, toys over nature, Toys R Us, Toys R Us goodwashing, undermining parents, Vapid Values, What’s Being Sold, Wishin Accomplished

School Gardens Grow Healthier Kids: Seeding Green w/Richard Louv

October 10, 2008 by Amy Jussel 20 Comments

Grow your own greens, get kids to eat greens, get OUT in the green, turn people green, live green, teach green, plant trees to game green and even SEED green in virtual worlds, yep, I'd say the healthy kids movement is fully underway... My inbox today has the Healthy Kids Expo in Canada taking exhibitor apps, the Women's Fund hosting the kickoff of Bioneers by the Bay … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Bioneers by the bay, compost, dirt, Dizzywood tree planting, Eco-Childs-Play, ecoliteracy, ecological schoolyards, ecosystem, get kids outside, Green for All, green fundraising, green gaming, green kids, green schools, green zebra, Green-Options, Green-Teens, grounds, grow your own greens, Growing Greener School Grounds Conference, health sciences, Healthy-Kids, Joseph Cornell, Kids Gardening, Last Child in the Woods, mother Earth, nature, Nature-Deficit-Disorder, NCLI, one world planet, organics, plants, Richard-Louv, seeding green, SF Green Schoolyard Alliance, SF Schools, SFGSA, shared eco resources, Sharing Nature with Children, Simran Sethi, sustainable living, teach green, trees, turn people green, tweens, Urban Sprouts, youth

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

October 7, 2008 by Amy Jussel 5 Comments

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy Kalafa, Amy-Jussel, Ann Cooper, Appetite for Profit, Bay Area Parent, Body Blitz, Body Blitz Media Shaping Youth, champion change, Childhood Matters, childrens health, dietary needs, farmers markets, food policy, fresh approach, fresh produce, Health 2.0, HFCS, HFCS corn wars debate, HFCS debate, informed eating, junk-food, Kids health, lunchbox ideas, MPH, nutrition education, October 20 Amy Kalafa, organic food, Parents Place, PCFMA, RD, school lunch, School nutrition week, Screen a movie make a difference, sustainable living, The Green Zebra, Two Angry Moms, UNAFF, vegan kids