Teens Turning Green – Page 3

Back to School: Are Teens REALLY Going Green?

August 20, 2009 by Amy Jussel 9 Comments

August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: 350, activism, Back to school, Campaign for Safe Cosmetics, Cancer, carcinogens, climate change, College Care Packages, cosmetics database, Do Something, eco, eco-friendly products, Environment, Erin Schrode, EWG, going green, green, green schools, Green spa, Green-Teens, Habitat Heroes, healthy schools, high school, Judi Shils, JupiterResearch, Kajeet, Kids, mobile tips, mobilization, motivation, NCLI Act, organic, Pilot Pens Be Green, Project Green Dorm, Project Green Prom, reusable lunch kits, school supplies, Search for the cause, SEPA, Skin Deep, Stacy Malkan, Students, Sustainability, sustainable lifestyle, teen, Teens Turning Green, toxins, TTG, youth movements, Youth Noise

Consuming Kids: Selling Value As A Virtue

July 28, 2009 by Amy Jussel 6 Comments

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: bargain hunting, brands, brandwashing, budget, CCFC, clothing swaps, consignment, Consuming kids, downturn, Eco-Childs-Play, eco-friendly, economy, fashion, fashionista, freebie, freecycling, frugal, green teen, Kids, marketing charts, Mike Berenstain, on sale, outgrowns, Piper Jaffray, Plato's Closet, Play it Again Sports, precycling, Project Green Dorm, recycling, second hand stores, sports gear, swap-n-shop, teen fashion, Teens Turning Green, the gimmes, value, value-driven, Values, Warren Buffett cartoon, Winmark, Yelp, Youth-sports

Film Screenings: ATB Tonight in Marin, Consuming Kids, June 4th!

May 28, 2009 by Amy Jussel Leave a Comment

May 28, 2009 Last night’s screening of America the Beautiful in S.F. at the Clay with director Darryl Roberts for Q&A yielded another 220 ardent ATB fans and helped support About-Face in the process! Tonight Darryl will wow ‘em in San Rafael to benefit Beyond Hunger, an eating disorder recovery org, so don’t miss it!! RSVP here (or just show up at the door!) I'll … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful movie, Amy-Jussel, appearance, Beyond Hunger, CCFC, childhood, Consuming kids, consumption, cultural cues, damage, Darryl Roberts, Daughters, eating-disorders, food issues, girls, harm, Kids, Marin, movie screenings, obsession with weight, Pop-Culture, preteen, protect children, Rafael Film Center, runway models, San Rafael, super consumers, Teens Turning Green, thinspiration

Project Green Prom Update: Summer Rayne & Teens Turning Green

May 14, 2009 by Amy Jussel 10 Comments

May 14, 2009 I feel like I dropped the ‘carbon offset’ ball with my trek to WildCare on Mother’s Day... I stopped by to see the Project Green Prom boutique and see how their ‘how to green your prom’ initiative was doing, and forgot to bring the gowns we’ve collected so far at the Greenv Sustainable Center! Never fear, EcoMom Alliance is here. Kirsten Bollen (eco-mom gal … [Read more...]

Filed Under: Advertising, Branding & Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: activism, Burt's Bees, cause marketing, dirty thirty, Dizzywood, dvgreen, EcoMom Alliance, ecorazzi, Environment, fundraising, global citizens, Green Graduations, Green-Celebrations, GreenV, nonprofit entrepreneurs, organics, PBTeen, PGP, Planet Green, Project Green Prom, Sejal Hathi, Summer Rayne, teens, Teens Turning Green, TTG Collection, Whole Foods Market, Young-People-Who-Rock

The Oprah Factor: Stop the Yo-Yo Dieting Messages

April 9, 2009 by Amy Jussel 12 Comments

April 8, 2009 Young women and their moms have been "under the influence" of Oprah longer than you can say “she’s gotta have it.” From cuddly bathrobes to kids' book club picks, when the grand dame of daytime speaks, people listen. Precisely the point that Director Darryl Roberts of America the Beautiful is making in his recent “open letter to Oprah” plea to curb the weight … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Sexualization & Body Image, Shaping Youth Tagged With: 5-resolutions, America the Beautiful movie, anorexia, beauty industry, Beauty Mark, Campaign for Safe Cosmetics, Cancer, Darryl Roberts, Diane Israel, Diet ads, documentary, eating-disorders, EWG, excessive exercise, fad diets, girls, Jean Kilbourne, Kids, MamaVision, media influence, NEDA, Oprah, preteen-health, Project Green Prom, Race for Perfection, safe cosmetics, Search for a Cause, Teens Turning Green, thinspiration, youth