Back to School: Are Teens REALLY Going Green?

August 20, 2009 Leave it to a teen to tap into the core eco-issue behind why there’s tons of talk about green teens but not enough ‘walking the walk’ toward sustainable lifestyle shifting ‘en masse.’ In 2007, when JupiterResearch cited 38% of teens caring about the environment and 15% being ‘hardcore green’ opinion leaders and digizens in a report, “Green Teens: Reaching a … [Read more...]

Consuming Kids: Selling Value As A Virtue

July 28, 2009 In another ‘silver lining’ of our economy’s challenging moments, seems “consuming kids” are self-reining and prioritizing the value of purchases, with fashion taking a nosedive and techno-media holding steady. (Reminder, we’re screening Consuming Kids again at my place on Friday, so RSVP, it’s free!) When I interviewed Mike Berenstain of Berenstain Bears, he … [Read more...]

Film Screenings: ATB Tonight in Marin, Consuming Kids, June 4th!

May 28, 2009 Last night’s screening of America the Beautiful in S.F. at the Clay with director Darryl Roberts for Q&A yielded another 220 ardent ATB fans and helped support About-Face in the process! Tonight Darryl will wow ‘em in San Rafael to benefit Beyond Hunger, an eating disorder recovery org, so don’t miss it!! RSVP here (or just show up at the door!) I'll … [Read more...]

Project Green Prom Update: Summer Rayne & Teens Turning Green

May 14, 2009 I feel like I dropped the ‘carbon offset’ ball with my trek to WildCare on Mother’s Day... I stopped by to see the Project Green Prom boutique and see how their ‘how to green your prom’ initiative was doing, and forgot to bring the gowns we’ve collected so far at the Greenv Sustainable Center! Never fear, EcoMom Alliance is here. Kirsten Bollen (eco-mom gal … [Read more...]

The Oprah Factor: Stop the Yo-Yo Dieting Messages

April 8, 2009 Young women and their moms have been "under the influence" of Oprah longer than you can say “she’s gotta have it.” From cuddly bathrobes to kids' book club picks, when the grand dame of daytime speaks, people listen. Precisely the point that Director Darryl Roberts of America the Beautiful is making in his recent “open letter to Oprah” plea to curb the weight … [Read more...]