Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders) will have a pretty strong snapshot of Life 360's strongest ‘target market’…parents of teens.In part one … [Read more...]
July 13, 2009 Since researcher Sara M. Grimes opened up the conversation on data mining and privacy practices for us, I’d like to keep the focus on this important topic for a sec, because I DO believe we can use media and marketing to impact kids in favorable ways, and have founded our entire organization on that premise to sift out the sludge and elevate the possibility. … [Read more...]
April 28, 2009 "Whatcha doin’? Who you with? Text me! Text me back!" When does 'caring' become controlling textual harrassment? What happens when the ‘connectivity’ that takes the form of digital grunts, ‘sup?’ ‘hey,’ ‘lol’ gets annoying even to kids themselves? “That’s not cool” is a fun Ad Council riff using sock puppets, tin can art, comedic fruit and graphic mixed … [Read more...]
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