June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.” ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]
A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)
Filed Under: Advertising, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: ABC Family, Actionist Network, Actionists, Alloy Entertainment, Biggest Loser, Blink, body peace, body-positive, bullying, childhood obesity, Confidence Community, Dietary Guidelines, dieting, eating-disorders, entertainment, Fast Food Nation, Fat camp, fat farm, girls self esteem, Gossip Girl, health, Hollywood and Health, Hollywood Health briefing, Huge, HugeActionist, Jessica-Rabbit, junk-food, KFF, Kids, Live Huge, mean girls, media influence, NEDA, Nikky Blonsky, nutrition, Obese, overweight, peer to peer influence, Plus-Size, Plus-Size Models, relational aggression, Rock what you've got, Savannah Dooley, scriptwriting, teen relationships, teen self worth, teens, The Secret Life of the American Teenager, Ugly Betty, WebMD, weight obsession, well-being, Winnie Holzman