Fed Up With Food Marketing to Kids? Nosh On Food MythBusters Film

Sept. 21, 2013 Tired of the $2 billion/year endless barrage of hard sell food advertising hawking toxic crud to children to turn them into life long consumers? You’re about to get some ammo in the media battle for kids’ hearts and minds… On September 25, 2013, the online premiere of the 6-minute bite sized short animated film Food MythBusters.org promises to expose how “Big … [Read more...]

Fast Forward Health Film Fest Oct 30, Celebrate Food Day 2012

Oct 24, 2012 Food Day 2012! “I don’t need any finger-wagging salad munchers scolding me about junk food” ---no worries, not happening. But if you'd like to be more informed about the reason for the movement to "eat real" and celebrate Food Day.org then follow #FoodDayConf today on Twitter for great tips on label lingo, decoding kids aisle food claims, not to mention … [Read more...]

Kids Think A Blackberry Is A Device Not A Fruit? Eat Real.

 Oct 24, 2012 Food Day 2012! On Twitter, follow #FoodDayConf with great tips on label lingo, decoding kids aisle food claims. In honor of the day, I'm reprising "Food for Thought: Media to Digest for Healthier Kids" and inviting ALL to continue the conversation on Oct 30 in SF at the Fast Forward Health Film Fest chock full of Bay Area health innovation pros. I'll be there and … [Read more...]

Food Marketing to Kids: Occupy Wall Street Applies Here, Too

Oct. 16, 2011 It's Blog Action Day today which coincides with United Nations' World Food Day, so my contribution among 80 countries participating is about food policy, profiteering and public health. Follow Twitter's hashtag #BAD11for more food topics Sibling scuffles often end with a thunderous “Enough! Someone’s gonna get hurt” scolding from a parent, so maybe it’s time … [Read more...]

A HUGE Opportunity: Don’t Blow It ABC Family (Pt 1)

June 24, 2010 “An idea can turn to dust or magic, depending on the talent that rubs against it.”  ---Bill Bernbach Those timeless words of the venerable ad legend capture the power and potential of HUGE a new series that plops over-sized youth into a weight loss camp amidst a global obesity conversation...(premieres Mon., June 28 on ABC Family) I’m thrilled mainstream … [Read more...]