Women of Worth

Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 by Amy Jussel 13 Comments

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing examples of companies, orgs, and projects who are POSITIVE influences and “doing it right.” Shaping Youth is shining the spotlight on indie entities we WISH would get more play … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: age compression, All Things Girl, alternative boutiques, Amy-Jussel, anti-princess, defending pretending, girls clothing, Janesville Wisconsin, kids free to be kids, Melissa Wardy, mompreneurs, online retailers, open ended play, Packaging-Girlhood, PigTail Pals, PigtailPals, play, play outdoors, Pop culture impact on kids, power of play, preserving childhood, putting the child back in childhood, Redefine Girly, redefining girly, selling out kids, sexualization of children, small business, Whimsy Bees, Women of Worth, work from home, worthy small business

GLTR Girls: Girls Learn to Ride Creates Oceans of Self Esteem

November 20, 2008 by Amy Jussel 14 Comments

Surfing. Wakeboarding. Snowboarding. Skateboarding. Skiing. All are ‘wannabe’ favorites of GLTR girls that opt for ‘X-treme’ sports over the ‘girly girl’ glitter-fest, like my 13-year old 'Billabong blonde' who’s ready to try most any new sports venture now that she’s gained so much self-worth. She’s been waterskiing long … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: Against the Grain, Ancora imparo, athletes, Burton controversy, Burton snowboards, Carissa Moore, Chica Brava, Danica Patrick, Dr. Jenn for girls, empowerment, female action sports, female photographers, females, FOAM, Foam magazine, GAC, GACtv, Girl Overboard, girl power, Girls Learn to Ride, girls skateboard documentary trailer, Girls-Are-Champions, GLTR, grrrls, Hawaiian Tropic, independent film, IndieGoGo, Iron Horse Maidens, Justina Chen Headley, Lisa Izzi, Makapu'u, Mark Sperling, media-literacy, Nancy Chang, Piper Girls, positive media, preteens, RESPECT, San Mateo Starlings, self-worth, sk8r, Skate like a girl, skateboard, skatr, SLAG, snowboarding, sports, surfer girls, surfing, Tara Dakides, teens, Waimea Bay, waterski training boom, waterskiing, watersports, Women of Worth, X-games, youth