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Toward The Stars: New Online Marketplace of Goods for Girls to Soar

November 19, 2012 by 5 Comments

Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Dear Media: Please Change Your Channel of Influence

September 12, 2011 by 27 Comments

Sept 12, 2011 After the ludicrous JCPenney toxic tee-shirt with a wink and nod to academic underachievement "I'm Too Pretty For Math, So My Brother Has To Do It For Me" and the fabulous rapid-reply … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 by 13 Comments

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,