Disney’s Citizen Kid: November Media Thankfulness

Nov. 4, 2014 Disney's Citizen Kid Kicks off our Media/Marketing Month of ThankfulnessI love the concept of media shining the spotlight on extraordinary kids doing prosocial things, whether it’s … [Read more...]

How Can We Use Media To Gift Without Buying?

Dec. 16, 2015 Update For those who appreciated the post "Toy Joy vs Consumption Junction, or one of the original posts about stuffed animals with cellphones, "Can something be done about all this … [Read more...]

Reach and Teach Kids in Fun, Fresh Ways: Ten Under $10

Dec. 20, 2009 In my last post I went for ‘free media finds that are priceless year-round,’ today I’ll nudge it up a notch to prove you can gift meaning and mindfulness without spending a fortune (not … [Read more...]

Meaningful Manga: Graphic Novels and Growth

Update: May 21, 2014 Our friends at Reach and Teach have added another clever manga style illustrated book called "A is for Action" which merits an update! I love the seeding of social change in a fun … [Read more...]

New Media, The “Youth Vote” And Generation “We”

The "audacity of hope"...It's a powerful potion for all ages, not just Generation "WE." I wrote about "marketing hope" awhile back on this post Inconvenient Truth Meets Digital Earth and am in a bit … [Read more...]

The Age of Conversation 2: A Tribe of 237 Leading Change

AOC2--Double the flavor, double the fun! (quick, name that ad!) The ever prolific Seth Godin of Purple Cow fame (yes, I’m proud to be one...moooo!) has a new book out called … [Read more...]

“Check It Out! I Got A Sponsor For My Race!” A Wellness Media Mashup

Belated congratulations to our own Shaping Youth Nutrition MA, RD, and ACSM Certified Health Fitness Correspondent Rebecca Scritchfield, (yes, those letters ALL matter, as she’s worked her tail … [Read more...]

Adina’s Deck World Premiere, Health 2.0, Me to We, instant ridesharing

Been a busy week with the digital advances transpiring at the  Health 2.0 national conference in S.F., (full debrief on kids Gaming4Health panel upcoming) plus this weekend’s Adina’s … [Read more...]