Amy Jussel

Reach and Teach: Get to Know the People Behind the Products

December 5, 2013 by Amy Jussel Leave a Comment

Dec. 5, 2013 Amy's Note: For more Shaping Youth posts I've written about Reach and Teach's Global Goods That Do Good and "10 under $10" finds, as well as year round positive picks for kids like New Moon Girls magazine, see the bounty of selections from our archives...It's important to vote with our wallets and make purchases count! Reach and Teach.com has consistently … [Read more...]

Filed Under: Stereotypes & Diversity

Dot Complicated: Holiday Media Management

November 19, 2013 by Amy Jussel Leave a Comment

Nov. 19, 2013 Ditch the tantalizing Instagram food shots and showy status updates. Halt turkey tweeting. Spare the live streaming of the family fest. MAYbe use the Pinterest prep cheat sheets if you must, but “may I so boldly suggest that this Thanksgiving, we focus on one-on-one conversations, instead of broadcasting our lives to the masses,” says (wait for it) Randi … [Read more...]

Filed Under: Emerging trends & STEM Tagged With: children’s media use, Common Sense Media, DOT, Dot Complicated, Facebook, get outside, impact of excessive screen time, kids media influence, kids-media, Media management, media mindfulness, media monitoring, mobile media kids zero to eight, Nature-Deficit-Disorder, nature-kids, No tweeting while you’re eating, over-sharing, play outdoors, Randi Zuckerberg, Richard-Louv, screenstaver, social media vs face time, Stop Sharing on Thanksgiving, Thanksgiving stereotypes, totally wired, wired lives, zero to eight

Toys R Us Throws Mother Nature Under the Bus In Prankvertising

November 4, 2013 by Amy Jussel Leave a Comment

Nov. 8, 2013 Update! Colbert gives a ‘Tip of the Hat/Wag of the Finger in his Nov. 6 edition, Forbes adds a resource roundup of the backlash among moms, (though I'd add it's not a gender issue as dads are equally ticked) C&NN's Suz Lipman adds her voice/views, and Ad Land calls out “concern trolls,” thoughts?Nov. 4, 2013 “Don’t bite the hook,” is my mantra for using media … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Vapid Values, Viral & Buzz Media Tagged With: #MLW13, #WishinAccomplished, ad gimmicks, advertising ethics, affluenza, badvertising, behavioral cues, children and nature network, Children Nature, consumption, consumption junction, corporate accountability, CSR, eco warriors, Escape Pod, Goodwashing, Helping Kids make sense of marketing, industry ethics, Kids-Nature, materialism, media literacy week, media messaging, media-literacy, nature bashing Toys R Us, nature deficit, Prankvertising, Sharing Nature with Children, stewards of the planet, sustainable living, toxic cues to kids, toxic marketing, toy industry complicity, toys over nature, Toys R Us, Toys R Us goodwashing, undermining parents, Vapid Values, What’s Being Sold, Wishin Accomplished

Take Back Halloween: Debunking the Mythology of Market Demand

October 27, 2013 by Amy Jussel Leave a Comment

Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter 11-6-16) And...in case any hipster parents are mumbling "what's the harm it's 2016, lighten up, people" I'm adding this "What about the boys" reminder which is wince-worthy realizing I've been covering this topic for so long, and this study on sexualized body image and … [Read more...]

Filed Under: Sexualization & Body Image Tagged With: A Mighty Girl, adolescent body image, All Things Girl, Amy-Jussel, APA sexualization study, appropriate girls costumes, Brave Girls Alliance, Brave Girls Want, Early-Sexualization, Girls Costumes, girls Halloween costumes, girls leadership, girls-self-worth, Halloween costumes on the fly, healthy Halloween, historic women costumes, Malala, Melissa Wardy, mythological goddesses, non-sexy girls costumes, notable women, preteen girls, redefining girly, Sexualization of Kids, SheHeroes, sheroes, Smart Girls at the Party, So Sexy So Soon, STEM women in costume, Suzanne Scoggins, Take Back Halloween, women in history, Women Leadership

Upstanding Is A Force Field! Feel The Anti-Bullying Gravitational Pull

October 23, 2013 by Amy Jussel Leave a Comment

Oct. 23, 2013 May the anti-bullying force be with you, upstanding digital citizens…The month of October, once known for autumn leaves, pumpkin patches and Halloween, is now sharing time with newly fabricated monikers of bullying officialdom like Digital Citizenship Week and National Bullying Prevention Month neither of which existed a scant few years ago.In fact, these six … [Read more...]

Filed Under: Counter-marketing, Positive Picks, Pro-Social & Positive Picks, Stereotypes & Diversity