May 11, 2015 With superheroes crushing box office numbers with Hulk style force and toy merchandisers frantically scrambling to address market demand for sheroes deleted from mass media like an … [Read more...]
Archery: Using Media To Get Kids Outside, Into STEM, and More
January 2, 2014 by 6 Comments
Aug. 20, 2016 Update Adding this report on the acceleration of archery as a sport for young girls, from the resource rich data gleaned from the fabulous Geena Davis Institute on Gender in Media. … [Read more...]
Take Back Halloween: Debunking the Mythology of Market Demand
October 27, 2013 by Leave a Comment
Update Oct. 22, 2016 Check out the new 2016 Take Back Halloween Costume Contest! (deadline to enter 11-6-16) And...in case any hipster parents are mumbling "what's the harm it's 2016, lighten up, … [Read more...]
Brave Girls Want: Change. That’s Not Merida, Disney. Be Brave and Fix It
May 23, 2013 by 4 Comments
June 11, 2013 Update: Brave Girls Want.com is now live! Use the hashtag #BraveGirlsWant on Twitter and “like” the new Facebook site to add your voice and views on the impact of media and marketing … [Read more...]
A Mighty Girl: Healthier Media Messaging, One Click Convenience
December 10, 2012 by Leave a Comment
April 11, 2013 Update: Check out A Mighty Girl pics for Environmental Books and movies for green kidlit and Earth Day 2013! Dec. 10, 2012 What to my wondering eyes should appear, but a miniature … [Read more...]
Toward The Stars: New Online Marketplace of Goods for Girls to Soar
November 19, 2012 by 5 Comments
Nov. 20, 2012 “To the moon!” was once an iconic working class phrase that 50s TV star Jackie Gleason made famous in mock-threat to his sitcom wife Alice in The Honeymooners. He'd shake his fist, “why, … [Read more...]
