Advertising – Page 34

What’s With 8th Grade Proms & Glamorama Tween Diva-ization?

April 3, 2009 by Amy Jussel 3 Comments

April 3, 2009 “Myths & Realities of Eighth Grade Graduation/Dance: Students may wear something nicer than normal school clothes. However, we strongly discourage formal dresses and tuxedos.” Well, it’s too late for April Fool’s, so I’m guessing this very surreal statement is indicative of the point being made in Newsweek’s recent article, “Are we turning our tweens into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth Tagged With: 8th grade proms, affluenza, cap and gown, CCFC, commercialization, commodification, Consuming kids, consumption, divas, education reform, formalwear, Generation Diva, graduation, inverse power of praise, KGOY, limos, mortar board, Newsweek, NPD Group, Po Bronson, Pop-Culture, public schools, tweens

Get Out of Your Own Life! Environmental Influence on Kids

March 30, 2009 by Amy Jussel 9 Comments

Mar. 30, 2009 Mea culpa for the unannounced vanishing act, but I’ve been out of town interviewing teens in a different ‘pocket’ of the greater Bay Area, exploring how environmental influences (peers, nature, geography) shift the volume and decibel level of media intake among kids and where we might learn some 'best practices' to leapfrog into a healthier place for the … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: 12 Going on 29, be yourself, beach volleyball, branding, Buckminster Fuller, CDC, consumption, defiance, Dr. Jessica Illuzzi, Dr. Peter Scheidt, Early-Sexualization, Earth Hour, eco, EcoSentience, environmental influence, Green-Teens, health, holistic, Kids, National Children's Study, NCLI, NCS, NextNow Collaboratory, NIH, organic, Peer pressure, Pop-Culture, preteen, Santa Cruz, self-worth, teenagers, well-being, world cafe

Like Taking Candy From A Baby: Camel Trots Out Nicotine Tricks (Again)

March 16, 2009 by Amy Jussel 32 Comments

Mar. 16, 2009 Gotta put my cranky pants on again…. R.J.Reynolds is lighting the fuses of frustrated parents by offering Camel nicotine laced ‘orbs, strips, and sticks’ coming at kids in the mints and gum portion of the candy aisle right near the checkout. That’s right, dissolvable nicotine. Cigs are off limits, Joe Camel is kaput, so now we’ve got fresh breath-freshener … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Vapid Values Tagged With: ACS, addiction, Allison Ellis, American Cancer Society, Brad Reddersen, Breath strips, Camel No. 9, Camel Orbs, Camel Sticks, Chew, cigarettes, cigars, Dissolvable, FDA, fresh, Joe Camel, Kelly Mendoza, Lung Association, Marlboro, mellow, Melt-Aways, NAMLE, Nicotine, Pink Dreams, Rye Clifton, Smokeless Tobacco, Smoking, Snus, stats, Stuart Elliot, substance abuse, Targeting Kids, teens, Tobacco, Tobacco-Free Kids, underage, youth smoking

NPR: Do1Thing and Sell For A Cause Marketplace on Facebook

March 11, 2009 by Amy Jussel 2 Comments

Mar. 11, 2009 Heads up on two youth-focused National Public Radio blurbs this week: First is the NPR Weekend Edition clip, 'What's For Sale? Check Facebook all about our ‘Sell for a Cause' launch at midnight tonight when Celebrities for a Cause kicks in on the Facebook Marketplace powered by Oodle…Want to help Shaping Youth make a difference in the world without opening your … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, celebrities, Celebrities for a Cause, Do1Thing, Doug Engelbart, Facebook Marketplace, homeless, inventors, Media, mouse, nonprofit fundraising, npr, Oodle, sell for a cause, SRI, technologists, virtual garage sale, youth

“Better for You” Foods in the Snack Aisle?

March 8, 2009 by Amy Jussel 5 Comments

Mar. 8, 2009 "Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor," reads the Popchips all natural bag I’m chomping on from a Costco impulse buy... Gotta hand it to ‘em, as a copywriter, this verbiage appeals, and, after trying Popchips at the Teens Turning Green summit (where Whole Foods Markets provided the goodies) … [Read more...]