Advertising – Page 36

Deconstructing the “Eat This, Not That” Book for Kids

February 22, 2009 by Amy Jussel 8 Comments

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: ABA, better for you foods, BFY foods, consumption, CSPI, Dare to compare, David Zinczenko, Dennys Grand Slam, Eat This Not That, food and beverage, food marketing to kids, food swaps, gross out game, Hearty Grains, IHOP, junk-food, Matt Goulding, Mens Health, packaged goods, Rodale, Thomas' Whole Wheat Bagels, UCB Wellness Letter, Vitamin Water, Yale's Rudd Center

Counter-Marketing Thinspiration: Killer Media Cues

February 12, 2009 by Amy Jussel 17 Comments

Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can surmise, this is about the role of media feeding the pop culture zeitgeist like the Venus Flytrap plant in the Little Shop of Horrors, singing, "Feeeeeeed me." Valentine’s Day … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, ALA, Amelia Bloomer, anorexia, AnyBody, beauty industry, bulimia, Claire-Mysko, Diet ads, eating-disorders, educational videos, Empowering girls, Feed me, Frank Baker, girls inc., Harriet Brown, Inside Beauty, Jean Kilbourne, Just Think, Justina Chen Headley, Magali-Amadei, Media Literacy Clearinghouse, media-literacy, MEF, muffin tops, NAMLE, NEDA, Photoshop models, Renee Hobbs, Respect Rx, Robyn-Silverman, Sherri Hope Culver, Slim Hopes, starvation, teaching tools, The Girl Revolution, thinspiration, transformation, weight loss, You're Amazing

Supergirls Speak Out: Liz Funk on NBC Today, Tomorrow!

February 9, 2009 by Amy Jussel 2 Comments

Feb. 9, 2009 In the ‘takes one to know one’ category, I have to throw my own overachiever support behind young SuperGirl Liz Funk who has spent the last couple years detailing the ‘pressure to be perfect’ among teenage girls. Shaping Youth is one of the ‘book tour stops’ for SuperGirls Speak Out, and I’d slated Liz closer to her debut March 3rd, but in typical ‘overachiever’ … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity Tagged With: Consuming kids, Courtney-Macavinta, disease to please, girls-self-worth, Kids, Liz Funk, media influences, overachieving, Packaging-Girlhood, Peer pressure, preteens, Respect Rallies, Respect Rx, self respect, simon & schuster, simon says, Stephen Hinshaw, Stressed Out Students, super girls, supergirls, SuperGirls Speak Out, Supergirlz, teen depression, teen expectations, teen stress, The Triple Bind, unobtainable ideals

Teens in Tech Conference: Startups, Students & Hotshots

February 4, 2009 by Amy Jussel 5 Comments

Feb. 4, 2009 Sick of Sunday's Superbowl banter and hackneyed sports phrases yet? One more quick one: 16-year old Daniel Brusilovsky didn’t fumble at the Teens in Tech Conference the day prior. Almost seems like pundits wished he would, but his fledgling new venture with business partner Sam Levin made a smooth run. Daniel even blocked and dodged with some fancy footwork when … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: A listers, Amy-Jussel, Dangerously Irrelevant, Daniel Brusilovsky, Daniel Pink, Danny Trinh, Did you know? video, digerati, Don Dodge, drama 2.0, Edelman, fisch bowl, incivility, INJO, internshipIN, Jessica Mah, Karl Fisch, KGOY, Leaderboard, Obama toolkit, old at 25, purpose of school, Robert Scoble, Scott McLeod, Seth Godin, Shift Happens, Silicon Valley startups, Social Media Pulpit, social-media, sock puppet, startups, tech, Techcrunch, TechMeme, teens, Teens in Tech conference, TeensinTech, teentrepreneur, TIT, Trinh Sadie, trolls, VC youth, wantrepreneur

Superbowl Sunday: Random Acts of Violence, Kiddies?

February 2, 2009 by Amy Jussel 3 Comments

Feb. 2, 2009 We interrupt this teens in tech series for a Superbowl snapback. Yes, it’s Ground Hog Day, and like the Bill Murray movie I feel it’s a ‘repeat’ of Superbowl advertising analysis veering into the pain-n-pummel anger management sphere to see how a $3 million media buy in a recession can boost buzz with the requisite angst-driven adults fielding more tantrums than … [Read more...]