“Better for You” Foods in the Snack Aisle?

Mar. 8, 2009 "Lately all this low-fat health talk has been taking the fun right out of snacking, not to mention the flavor," reads the Popchips all natural bag I’m chomping on from a Costco impulse buy... Gotta hand it to ‘em, as a copywriter, this verbiage appeals, and, after trying Popchips at the Teens Turning Green summit (where Whole Foods Markets provided the goodies) … [Read more...]

Overachievers: Interview with Liz Funk Author of SuperGirls Speak Out!

Mar. 4, 2009 I'm berating myself for not having this interview 'go live' on Eastern time, where teen author Liz Funk (now 20) resides...I'm doing the best I can... ...ESPECIALLY since I got behind the eight ball due to delivering five hilarious "free-range teens" to their respective homes on a school night and didn't get the formatting done...So, alas, it's going live via … [Read more...]

March Into Sustainability: Project Green Prom Video Contest!

Mar. 1, 2009 How would you ‘green’ your high school prom? The entire month of March you can film short 2-3 minute Project Green Prom video clips and upload them to YouTube here in show-n-tell style to inspire teens across the country to think about greener alternatives and compete for some AMAZING grand prizes, like a trip to the Big (green?) Apple! I was so excited by … [Read more...]

Dora The Explorer: Discover the World, Not the Mall

Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched jaw as we once again see marketers "vy for the buy" with zero regard for the integrity of the message being delivered. Just LOOK at the cues being sent to ‘tween girls’ as … [Read more...]

Oscars, Obama, Twitter Glam & Jonas Brothers? New Media Moments

Feb. 24, 2009 I’ve been asking tweens/teens whether they watched the Oscars on Sunday to get a feel for the youth zeitgeist when it comes to the Academy Awards show as an entertainment draw in itself. After all, the inauguration became a Web 2.0 livestream CNN/Facebook happening, and the interactive tradition continues today with Obama's Address to Congress (live 9pm ET) … [Read more...]