Branding & Consumerism Archives - Page 33 of 75

Coen Brothers Ad For Clean Coal Air Freshener

February 27, 2009 by Amy Jussel 14 Comments

Feb. 27, 2009 Not sure how many kids will tune into a :30 TV spot created by Academy Award-winning directors Joel and Ethan Coen doing a riff on Air Fresheners to “come clean about dirty coal,” but it’s sure easy for kids to ‘get it’ that there's an elephant in the living room. (isn't he cute? He's not in the ad, I found him on GumTree in London, but he makes the point, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth, Viral & Buzz Media Tagged With: ACCCE, Amy-Jussel, Capitol Climate Action, carbon emissions, carbon offsets, clean coal, climate change, Coal is Clean, Coal is Dirty, coen bros, Coen Brothers video, Creative Greenius, DeSmogBlog, Dr. Robert Hansen, eco, ecology, elephant in living room, Environment, Global Warming, Greenpeace, greenwashing, healthy-planet, Joel and Ethan Coen, media-literacy, National Journal, Rainforest Action Network, Reality Coalition, Sustainability, terra pass, This is Reality.org, top 5 clean coal myths, Trump clean coal, We campaign

Dora The Explorer: Discover the World, Not the Mall

February 26, 2009 by Amy Jussel 24 Comments

Feb. 26, 2009 Oh fer cripes sakes. Say it ain’t so. Is Dora the Explorer getting a makeover and turning tween TOO?! Leave her alone! This "age-compression" bit is putting a new dent in my TMJ-clenched jaw as we once again see marketers "vy for the buy" with zero regard for the integrity of the message being delivered. Just LOOK at the cues being sent to ‘tween girls’ as … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: age compression, APA sexualization study, bilingual, Boots the monkey, cartoon characters, cartoons, Dora the Explorer, Early-Sexualization, Facelifts, female superheroes, Hardy Girls Healthy Women, Kids, Lyn Mikel-Brown, makeovers, Manga, Mattel, Packaging-Girlhood, Parent Dish, preschool, Sharon Lamb, Silk Spectre, Strawberry-Shortcake, tweens, Viacom, Watchmen

Deconstructing the “Eat This, Not That” Book for Kids

February 22, 2009 by Amy Jussel 8 Comments

Feb. 22, 2009 It’s Sunday, and I rarely post on the weekend, but I have to say, I’m having a book for brunch, digesting and devouring the Eat This, Not That! For Kids by David Zinczenko with Matt Goulding of Men's Health. Eat This, Not That pulls kid-friendly fare off the menus of "sit down" restaurants (which make up one-quarter of our meals but account for more than … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: ABA, better for you foods, BFY foods, consumption, CSPI, Dare to compare, David Zinczenko, Dennys Grand Slam, Eat This Not That, food and beverage, food marketing to kids, food swaps, gross out game, Hearty Grains, IHOP, junk-food, Matt Goulding, Mens Health, packaged goods, Rodale, Thomas' Whole Wheat Bagels, UCB Wellness Letter, Vitamin Water, Yale's Rudd Center

Counter-Marketing Thinspiration: Killer Media Cues

February 12, 2009 by Amy Jussel 17 Comments

Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can surmise, this is about the role of media feeding the pop culture zeitgeist like the Venus Flytrap plant in the Little Shop of Horrors, singing, "Feeeeeeed me." Valentine’s Day … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, ALA, Amelia Bloomer, anorexia, AnyBody, beauty industry, bulimia, Claire-Mysko, Diet ads, eating-disorders, educational videos, Empowering girls, Feed me, Frank Baker, girls inc., Harriet Brown, Inside Beauty, Jean Kilbourne, Just Think, Justina Chen Headley, Magali-Amadei, Media Literacy Clearinghouse, media-literacy, MEF, muffin tops, NAMLE, NEDA, Photoshop models, Renee Hobbs, Respect Rx, Robyn-Silverman, Sherri Hope Culver, Slim Hopes, starvation, teaching tools, The Girl Revolution, thinspiration, transformation, weight loss, You're Amazing

Supergirls Speak Out: Liz Funk on NBC Today, Tomorrow!

February 9, 2009 by Amy Jussel 2 Comments

Feb. 9, 2009 In the ‘takes one to know one’ category, I have to throw my own overachiever support behind young SuperGirl Liz Funk who has spent the last couple years detailing the ‘pressure to be perfect’ among teenage girls. Shaping Youth is one of the ‘book tour stops’ for SuperGirls Speak Out, and I’d slated Liz closer to her debut March 3rd, but in typical ‘overachiever’ … [Read more...]