Will 2009 Uncover Price Fixing On the Backs of Texting Teens?

I don’t know about you, but this week's NYTimes article "What Carriers Aren't Eager to Tell You About Texting" written by local SJSU professor Randall Stross has me wanting to text him an emoticon smooch for his ‘lift and reveal’ article peeling back the Wizard of Oz curtain on mobile carrier costs, profit margins and taking advantage of youth habits to … [Read more...]

Hey Kids: Received a Text from the Pope Yet?

It’s Christmas eve, a time to rejoice…“The Vatican is endorsing new technology that brings the book of daily prayers used by priests straight onto iPhones.” Hail Mary and Hallelujah, the outreach of new media knows no bounds. Actually, this is smarter than um, heck on the youth outreach front and lord knows our planet could use more kindness and … [Read more...]

Shaping Youth Interviews PAYjr CEO on Kids’ Prepaid Plastic

Seeing as how we’re smack dab in the “final 48 hour retail frenzy” of credit card-flinging shoppers at risk of losing every logical brain cell, my interview with PAYjr Founder/CEO David Jones (merged w/PAYjr Visa Buxx) is timely. Parents’ pockets are being picked as we speak, and it’s not always about 'taming the holiday … [Read more...]

Top 20 Youth Marketing Bloggers: Shaping Youth Is One of ‘Em!

Just when you thought I’d stay on topic and wrap up our ‘All Things Girl’ week I’m zinging one more post in a different direction (humor me, it’s the holidays, time to give and forgive!) MobileYouth.org has been delving into youth culture long before it became a buzz word, from neuropsychology and social media trendtracking, to behavior and … [Read more...]

Smart Girls At the Party.TV: Interview with SNL’s Amy Poehler

With eight seasons of Saturday Night Live under her belt, I automatically thought SNL actress Amy Poehler's new digital TV series would be a spoof or a sketch by the screenshot alone! I mean, c'mon, as a name generation branding gal, somehow seeing Smart Girls + Party + Barbie in one princess-pop logo was almost too much to bear. My bad... Amy Poelher's intent is to … [Read more...]