Consumerism – Page 51

Marketing Mindfulness to Kids: Giving vs. Receiving

December 4, 2007 by Amy Jussel 17 Comments

There’s lots of seasonal blog fodder about “Taming the Gimmes” (nice pdf download of activities/tips from MediaWise, and ways to "Simplify the Holidays" from New Dream)...And even Shaping Youth's article, "Can Somethin' be done about all this consumption?" But let’s face it... Parents are "people pleasers" too, and when it comes to granting junior … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth

Rockstar21 ‘Rocks’ For Ditching Their Confusing Cans!

November 15, 2007 by Amy Jussel 3 Comments

Let’s hope this becomes like one of those airfare wars with a ‘me-too’ scramble from other beverage giants to follow suit and snag some of the parental PR and ‘corporate citizen’ kudos... In the season of Thanksgiving, you might want to send a tip of the hat to Rockstar21 for “doing the right thing” and leading the pack by pulling … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Product Placement, Shaping Youth

Unilever Disrobed: Interview With Dove/Axe Mashup Artist

November 13, 2007 by Amy Jussel 29 Comments

Update: 7-7-10 Added mashup video at the end Media transparency is more than a buzz word these days, as consumers connect the dots of who’s behind what, where money’s funneling from, and how we’re all being yanked around. Industry mavericks are giving consumers a bit of a nudge to see that elephant in the living room, but it’s NOT just me...Honest. Meet indie filmmaker … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Viral & Buzz Media Tagged With: advertising ethics, Amy-Jussel, APA sexualization study, Axe, boy toys, campaign for real beauty, CFRB, children, corporate social responsibility, CSR, Dove, Kids, Mashup, Online Film Shorts, onslaught, parent companies, parenting, preteen-health, PSFK, Rye Clifton, self-esteem, Sexualization, So Sexy So Soon, SPARK, sparksummit, transparency, Unilever, youtube virals, YPulse-National-Mashup

From Aqua Dots to Aqua Teen: Where’s the Public Safety?

November 8, 2007 by Amy Jussel 6 Comments

The Aqua Dots recall of 4.2 million top-selling toys in the U.S. is the umpteenth case of slipshod quality control and lax product safety this year…Which begs the question, is ANYone with brain cells putting public health ahead of profit? This is not an isolated CPSC (Consumer Products Safety Commission) “oopsie doodle” along the lines of the Aqua Teen Err(or) guerilla … [Read more...]

Filed Under: Advertising, Consumerism, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: Aqua+Dots-Aqua+Teen+Hunger+Force-Err-CPSC-Consumer+Prod, bottled water, dollar stores, Kids product recalls, poison plastic, product safety, PVC plastic

Halloween, Trend-Tracking & A Moshpit of Parenting Styles

October 31, 2007 by Amy Jussel 14 Comments

Having just received a “flaming bag of poo” interactive e-card for Halloween to ‘virtually stomp,’ a video clip of the world's largest "Haute dog HOWLo'ween parade and pumpkin splat, and a plethora of costumed dachschund avatars and buddy icons as "Hallowieners," I'd say digital media is having a field day of fun in the ol' pumpkin patch. Zip through … [Read more...]