Counter-marketing

Media That Uplifts & Inspires: Positive Picks For Youth Outreach

May 11, 2011 by Amy Jussel 16 Comments

Sept. 10, 2016 Update World Suicide Prevention Day is flooding my Twitter account, with poignant posts pointing to the desperate need for mental health resources and outreach, especially among youth and children. With this in mind, I'm going to tweet a loud 'shoutout' to organizations making a huge difference in this dialogue, from symptoms, outreach and support at … [Read more...]

Filed Under: Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: adversity, Age-of-Conversation, Amy-Jussel, Asset Based Thinking, bullying, Change the way you see everything, children and adolescent depression, Disney, gender and media portrayals, Get through tough times, GLSEN, Hank Wasiak, Hardy Girls Healthy Women, HGHW, Hollywood Health and Society, humanity, I Can Helpline, Inspire Foundation, intervention, It Gets Better, Josh Shipp, kids depression, Kids health, lead a happier life, liberty, Life, Liz J Meyer, Mental Health Month, mHealth, paths to happiness, PBG, Pixar, positive psychology, Project Happiness, pursuit of happiness, Reach Out Australia, reachout, ReachOut in the USA, SEL, social and emotional education, social change, social media activism, spark change, SPARK! summit, teaching tolerance, Teen's Guide to World Domination, teens depression, The Trevor Project, Toy Story, troubled teens, Woody, youth motivational speakers

Positive Picks In Media & Marketing: Pigtail Pals, Redefining Girly

May 5, 2011 by Amy Jussel 13 Comments

May 5, 2011 To prevent founder flameout and “battle fatigue” in the fight to win the hearts and mindshare of our children, I’ve decided to devote May to “spring forward” with media and marketing examples of companies, orgs, and projects who are POSITIVE influences and “doing it right.” Shaping Youth is shining the spotlight on indie entities we WISH would get more play … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Stereotypes & Diversity Tagged With: age compression, All Things Girl, alternative boutiques, Amy-Jussel, anti-princess, defending pretending, girls clothing, Janesville Wisconsin, kids free to be kids, Melissa Wardy, mompreneurs, online retailers, open ended play, Packaging-Girlhood, PigTail Pals, PigtailPals, play, play outdoors, Pop culture impact on kids, power of play, preserving childhood, putting the child back in childhood, Redefine Girly, redefining girly, selling out kids, sexualization of children, small business, Whimsy Bees, Women of Worth, work from home, worthy small business

Lessons From Youth On Screen Free Week: Perception Vs. Reality

April 20, 2011 by Amy Jussel 2 Comments

Apr. 20, 2011 Screen Free Week April 18-24 If I’m "Captain of this Ship," then there’s been a mutiny and I’m walking the plank. Some of the youth crew have called me out and dressed me down for what could easily be a flashback to the old Rolling Stone ad campaign titled “Perception vs Reality.” And they have a point. In an era of virtual stages, I have failed to fully close … [Read more...]

Filed Under: Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: Amy-Jussel, Blow Up Your TV, Campaign for a Commercial Free Childhood, CCFC, Digital Detox, digital-natives, family time, Get 'Em Outside, Going dark, healthy media consumption, human connection, information overload, Kids health, life balance, Media management, Media Unplugged, media-literacy, National Day of Unplugging, Nature deficit disorcer, Nature-Deficit-Disorder, NCLI, Screen Free Week, ScreenFree.org, spring break sanctuary, Susan Linn, technology, totally wired, TV Turnoff Week, Unplug Your Kids

Using Media With Mindfulness

April 1, 2011 by Amy Jussel 31 Comments

Update Jan. 14, 2016 Fame focus...don't bite the hook! Adding this excellent post by Ryan Holiday of the NY Observer calling out the recent Rolling Stone ratings raunch along with a slough of infamous examples of "shamelessness." It has a "spot on" tenor and a downright visceral headline: "This is the Hollowed-Out World That Outrage Culture Has Created" Yes. Yes, it … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Product Placement, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: Abercrombie, advocacy, African Americans, alcohol in the media, alcopops, American Apparel, backlash, Baiting Outrage, Blast Colt 45, Brand jamming, childrens health, childrens rights, Clawdeen, commodification, critical thinking, ghetto marketing, guerilla marketing, Hastac, hiphop, Industry Ears, lifestyle cancers, malt liquor, Marin Institute, media incivility, media mindfulness, media vitriol, media-literacy, mindfulness, Monster High Dolls, new media journalism, padded swimsuits seven year olds, payola, preteen-health, push up bras for kids, race baiting, radio DJ samplings, selling out kids, Sexualization, shock schlock, SnoopDog, social justice, substance abuse, teens, there goes the hood, Tuft's study, tweens, underage drinking, undermining parents, whacked in the assets

Spring Break Sanctuary: Ideas To Celebrate Screen Free Week

March 23, 2011 by Amy Jussel 12 Comments

May 6, 2015 This year, "Screen Free Week" has been hardest on me for work related immediacy, as Twitter and 'livestreaming' events have made me feel like Gumby with people pinging and pushing their content under my nose to 'Please help! Look! See! Write about this worthy cause!' Even though Screen Free Week is flexibly interpreted as a customizable mindfulness exercise, I … [Read more...]