As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]
Argh, maties! These Sherwood Brands Pirates Gold Coins shiver me timbers! I’m quite accustomed to the annual viral parent panic of tainted candy of some kind or other each year, but this season, Truth or Fiction is even even trickier to discern whether these milk chocolate coins are ‘threat level orange’ or a plink in a bucket long shot, even among the … [Read more...]
The name alone is a winner. “Parents For Ethical Marketing.” It’s universal, inclusive, and makes my name generation synapses smile (metaphorically, grammarians; hold the e-mails). When PEM founder Lisa Ray (formerly of the incisive, razor-sharp blog, Two Knives) approached me about her desire to start an organization to encourage corporate ethics in … [Read more...]
Your turn to sound off if you’d like to join me (and 173 other orgs and commenters at last count) to reinforce the notion that embedded advertising (product placement) does not belong in young children’s programming. Shaping Youth was one of the initial 23 orgs onboard this coalition addressing the FCC, which I've written about exhaustively many a … [Read more...]
‘Don’t do as I do, do as I say,’ could be the governmental finger wag lecturing kids on fiscal fitness. How can we expect kids to learn about credit/debit and healthy financial management skills with restrained realism when we’re handing over the national credit card with a ‘put it on the tab’ mall mentality? It’s becoming more … [Read more...]
     |
 | ShapingYouth is offered under a Creative Commons “Attribution-noncommercial-noderivatives” license. (Details) |