Stars & Stripes Celebrations For America the Beautiful

July 3, 2010 With the TEDxOilspill recap of innovative solutions airing on pbs last night (complete with faux BPGlobalPR masked man Leroy Stick) Oil, and WorldWildlife Fund Free e-cards reminding that almost a quarter of the world's mammals face extinction within 30 years, Independence Day is taking on a bit of an oily sheen to me. Seems "patriotic duty" is veering toward … [Read more...]

Safety Expert Uses Media Literacy to Deconstruct McAfee Study

July 2, 2010 When I first saw this  note in my social media stream it raised my media literacy eyebrows to explore further. It said, “Interesting: McAfee has a very diff take on their own study  than does CNET's Larry Magid." First thing that popped into my brain was, “That's NOT surprising, research is only relevant when one can deconstruct the background of who’s doing … [Read more...]

COPPA: Children’s Online Privacy Protection Act Filing

July 1, 2010 For those mumbling, "COPPA schmoppa, there goes Amy into policy wonk land, please translate media jargon into usable tidbits" I'll offer a few primers... What is COPPA? Why do we need it? (see DigitalAds.org for an interactive show-n-tell which all ages can grok for an 'aha' moment on food and beverage marketing targeting kids in the digital age) Who are … [Read more...]

Noah! Welcome to the Digital World, Baby! (PBS Early Learning)

June 16, 2010 Personal post today to welcome (in over 325 languages) Shaping Youth advisory board member Dr. Robyn Silverman’s new son into the world of global digital citizenship. Born: Mr. Noah Stone Silverman today at 8:25am - 7lbs 4oz. – 19” already making his premiere on Facebook, Twitter and Shaping Youth! What does this have to do with media and marketing’s impact … [Read more...]

Meaningful Media for Father’s Day: My Daddy Taught Me To…

June 13, 2010 One week from Father’s Day and media is awash with ubiquitous tie and techie ads for Father’s Day finds. Meh. Better ideas? Experiential fun for memories in the making... How would YOU fill in the blank, “My Daddy Taught Me To…?” It’s no secret I’m a water rat and an island girl who spent much of childhood splashing in the surf or sprawled on one of Hawaii’s … [Read more...]