Shaping Youth – Page 95

P.A.C.K. Week (Pack Assorted Colors for Kids) is ReBranded

September 22, 2008 by Amy Jussel 7 Comments

Hands up if you’ve heard that TODAY is “pack purple day” to load lunchboxes with fresh blueberries, grapes, raisins, etc.? Um, yah, I thought not. Last year the "5-a-day" folks (now More Matters) launched a fun lil' marketing gimmick called P.A.C.K. week to color-code fruits and veggies, in an effort to raise awareness and consumption at school. So why … [Read more...]

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Sensationalist Slop: “Dear Media, Please Do Your Job…”

September 19, 2008 by Amy Jussel 3 Comments

Further to this week's article on ‘what sells’ in sensationalized media coverage, need we remind kids that the same thing applies to our upcoming election season? As children try to make sense of this adult world of dirty laundry flinging, sound bites and reality show gymnastics, we need to help kids connect the dots with both election media literacy and grounded … [Read more...]

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NCLI Act: Nature Crusaders Earn Environmental Education A Win!

September 19, 2008 by Amy Jussel 15 Comments

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 to 109 yesterday! We’re ‘not out of the woods’ yet, but at least we’ll still have woods to consider if we combat 'nature deficit disorder' and teach kids … [Read more...]

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What Sells: Infants As Fashion Statements and Joke Props?

September 18, 2008 by Amy Jussel 18 Comments

Nope, not a Halloween costume...Just "Heelarious" consumption for the Carrie Bradshaw wannabes. Gosh, THIS is what merits a booking on The Today Show? Twice? (video of other 'outrageous offerings' after the jump) Yeah, yeah, I know, ‘get a sense of humor’...Relax. I realize babies in stiletto crib booties are intended to make folks smile (Pet Rocks had … [Read more...]

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CCFC Successfully Knocks Sense Into Scholastic Re: Bratz Books

September 17, 2008 by Amy Jussel 5 Comments

As an anti-censorship media maven, I’m always reticent about ‘book bans’ of any sort, except when they’ve devolved into sexualized slop like Bratz diva doll toxic commercialism with mind-numbingly vapid, unhealthy behavioral "bratitude" and streetwalker style objectification. I far prefer the commercial free book fairs sans media tie-ins (here's how … [Read more...]