About-Face – Page 2

Bottom Feeders Like American Apparel Need Whacked in the Assets

February 2, 2010 by Amy Jussel 29 Comments

Feb. 9, 2010 Update: Almost 1000 signatures already & expanding global on ipetitions now! Join in! Orig article 2-2-10: "Confident about the junk in your trunk? Show us your assets! Post a photo of your booty's best side for judgment,” invites American Apparel in their latest sexist slop. Yep, they've launched their new ad campaign to “search for the best bottom in … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Product Placement, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values, Viral & Buzz Media Tagged With: A&F, About-Face, Actionists, activists, adolescents, advocacy, American Apparel, Amy-Jussel, anti-porn, APA, APA task force sexualization girls, appearance cues, body-positive, boy toys, boycott, branding-youth, cause marketing, Childhood Matters, cultures of dignity, Dads, Daughters, demeaning, Dora, empowerment, Etsy, exploitation, females, feminist, girl revolution, girlcott, Girlcotts, girlpower, growing girls with purpose, harassment, Hardy Girls Healthy Women, HGHW, iPetitions, Live Nation, lyn mikel, mom bloggers, New-Moon-Girl-Media, one angry girl, Packaging-Girlhood, petition, PigTail Pals, porn influence on kids, preteen-health, REVERB, SAHM, self-objectify, sexist slop, sexploitation, sexting, sexting prosecution, sexuality, Sexualization, stay at home dads, t-shirts, Targeting Kids, Tee shirts, teens, tees, thongs, toxic ads, toxic waste, undermining parents, underwear, violence, women

Film Screenings: ATB Tonight in Marin, Consuming Kids, June 4th!

May 28, 2009 by Amy Jussel Leave a Comment

May 28, 2009 Last night’s screening of America the Beautiful in S.F. at the Clay with director Darryl Roberts for Q&A yielded another 220 ardent ATB fans and helped support About-Face in the process! Tonight Darryl will wow ‘em in San Rafael to benefit Beyond Hunger, an eating disorder recovery org, so don’t miss it!! RSVP here (or just show up at the door!) I'll … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful movie, Amy-Jussel, appearance, Beyond Hunger, CCFC, childhood, Consuming kids, consumption, cultural cues, damage, Darryl Roberts, Daughters, eating-disorders, food issues, girls, harm, Kids, Marin, movie screenings, obsession with weight, Pop-Culture, preteen, protect children, Rafael Film Center, runway models, San Rafael, super consumers, Teens Turning Green, thinspiration

“About Face” Body Image Benefit: America the Beautiful Movie

May 15, 2009 by Amy Jussel 4 Comments

May 15, 2009 He’s baaaaaaaaaack! ‘Tell it like it is’ director Darryl Roberts of America The Beautiful is wrapping his last personal appearance on his U.S. screening tour to benefit two worthy Bay Area orgs promoting positive body image: About-Face.org (love their "don't fall for the media circus" tagline) and Beyond Hunger ("freedom from the obsession with food and weight) … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, America the Beautiful, America the Beautiful documentary, America the Beautiful movie, Amy-Jussel, ATB, Beyond Hunger, Body Blitz, Childhood Matters, Darryl Roberts, Dr.-Robyn-Silverman, eating-disorders, Eve Ensler, feminist, Feministing, femme, fundraising, Gerren Taylor, girls, girls self esteem, girls-self-worth, indie films, NAED, objectification, Positive Body Image, Reign-of-the-Girl-Child, Screen a movie make a difference, summer swimsuit shopping, teen-angst, thinspiration, YWCA

Counter-Marketing Thinspiration: Killer Media Cues

February 12, 2009 by Amy Jussel 17 Comments

Feb. 12, 2009 Media literacy rule number one: Watch for extreme headlines that command attention. I could've gone with 'Fatal Attraction' or any other number of sensationalist eyecatchers. As you can surmise, this is about the role of media feeding the pop culture zeitgeist like the Venus Flytrap plant in the Little Shop of Horrors, singing, "Feeeeeeed me." Valentine’s Day … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Sexualization & Body Image, Shaping Youth Tagged With: About-Face, ALA, Amelia Bloomer, anorexia, AnyBody, beauty industry, bulimia, Claire-Mysko, Diet ads, eating-disorders, educational videos, Empowering girls, Feed me, Frank Baker, girls inc., Harriet Brown, Inside Beauty, Jean Kilbourne, Just Think, Justina Chen Headley, Magali-Amadei, Media Literacy Clearinghouse, media-literacy, MEF, muffin tops, NAMLE, NEDA, Photoshop models, Renee Hobbs, Respect Rx, Robyn-Silverman, Sherri Hope Culver, Slim Hopes, starvation, teaching tools, The Girl Revolution, thinspiration, transformation, weight loss, You're Amazing

Buffed Boy Body Image and Teen Scene ‘Hottie’ Factor

June 24, 2008 by Amy Jussel 32 Comments

Teen pals a little testier than usual? Ever heard of ‘roid rage?’ Awhile back I wrote about body image issues offering “equal opportunity toxicity” as young boys have increased body dysmorphia, emulating buffed boy, ripped six-pack icons of video games and ‘hunks’ modeled and merchandised ad nauseum. Not getting alarmist, as we're still in single digit growth percentages, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Marketing Shaping Youth, Media Literacy, Sexualization & Body Image, Shaping Youth, Stereotypes & Diversity, Vapid Values Tagged With: About-Face, Adonis-Complex, Alison-Field, Anabolic-Steroids, Bigorexia, Body-Dysmorphia, Bodybuilding, Buffed-Boys, Crunk, Cutting-Anxiety-Adolescence, Dr.-Lyn-Mikel-Brown, Dr.Sharon-Lamb, Energy-Drinks-Yohimbe, Growing-Up-Today, GUTS, Harvard-Medical-School-Adolescent-Research, Lightyear-XTreme, Male-Body-Image, Muscle-Men, NIDA, Packaging-Boyhood, Packaging-Girlhood, Parenting-Teens, Pecs, Preteen-Boys, Psychiatric-Pediatrics, Ripped-Six-Pack-Abs, Rona-Renner, self-esteem-children-puberty, Self-worth-kids, Sexuality-Boys, Sexualization & Body Image, Steroids