June 8, 2010 Why do we have to turn summer camp into a marketing opportunity for pink and blue? What's the matter with plain ol' grass green and outdoor fun? Admittedly, I never made it to a 'traditional camp' until I was a parent. We moved duty stations during summers, and if we didn’t, we were ‘free range kids,’ amped with self reliance, creative spunk, and behavior … [Read more...]
Kids Summer Camps & Niche Gender Marketing: Why?
Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Shaping Youth, Stereotypes & Diversity Tagged With: Actionist Network, adventure camp, Amy-Jussel, Castles, Childhood Summers, children, childrens intelligence, Confidence Community, day camps, DigiGirlz, Disney, Every Boy, Every girl, fairytales, Geena Davis Institute, Gender, gender literacy, gender parity, Gender Portrayal, Girl Media, Girls Leadership Insititute, Jess Weiner, Kids, media-literacy, Melissa Wardy, niche camps, overnight camps, Packaging-Boyhood, Packaging-Girlhood, PigTail Pals, pink and blue, pink camping gear, Pink princess, pink tents, Pink Think, pirates, princesses, reach and teach, redefining girly, robotics, selling of pink, sociological images, STEM, stratification, summer camps, traditional camps, true child
Age of Conversation & Kids: Digital Citizens v Snark Tanks
May 26, 2010 When I mention social media being part of kids’ identity, parents often cringe and squinch up their faces like I’ve force fed them BeanBoozled Jelly Bellies in pickle and ‘rotten egg’ flavor. Some parents perceive social media to be one behemoth danger zone of Facebook/Formspring/Game Chat/Text-fest "words that wound"---injuring kids like drive-by hit-n-run … [Read more...]
Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: #WWYD, 171 authors, 2010, A Thin Line, Actionist Network, Age of Conversation 3, Amazon, AOC3, BJ-Fogg, bullies, bullying, Bullyproof, Channel V Books, charity, children, Clever Sheep, CoLABoratory, collaborative publishing, collective knowledge, Confidence Community, Cyberbullying, Digital, digital citizens, digital drama, Digizens, Do Something, Doug Engelbart, Drew McClellan, e-books, each take a chapter, educators become learners, Epic Change, Facebook privacy settings, Frontline SMS, future of the book, Gavin Heaton, Gestalt theory, Get busy, global bloggers, It's time to get busy!, Jedi wisdom, Jess Weiner, Kids Are Heroes, marketing, mean girls, mobile apps, Mobile Health 2010, Oct 22, participatory learning, personal brands, Pop-Culture, prosocial, relational aggression, Rodd Lucier, Sexualization summit, Sheeple, social good, social-media, Trust Agents, What would yoda do?, Yoda, Ypulse-Mashup