May 1, 2009 Much like the scene in the new Disneynature Earth documentary where the lions and the elephants are drinking from the same watering hole, Shaping Youth has been invited to share space among the über-marketers at the YPulse Mashup June 1 and 2 as well as the Tweens Online (Un)Conference taking place the day prior. Attending as ‘press’ sends a positive sign that … [Read more...]
Shaping Youth At Ypulse 2009: Send In Your Priorities
“Consuming Kids” Is Now Available For YOU To Host A Screening!
April 24, 2009 Back to our green media focus in a minute, since we're all trying to figure out whether somethin' can be done about all this consumption? But first, here's some fabulous news for change agents out there. Just in time for our Consuming Kids screening and powerhouse panel tonight in Berkeley, (and again Sun. 4-26 in San Jose and Tues. 4-28 in Palo Alto) MEF , … [Read more...]
When It’s Not Hip To Be Square: Sexist Spongebob & Burger Shots
April 17, 2009 “Booty is booty?” I say give BK’s agency a boot in the backside out the door for this one… I've been trying NOT to cover this ad absurdity to avoid the media baiting and instead quietly took my views to Nickelodeon & Burger King via the CCFC sound off campaign here...but BK just keeps coming up with gaffe-a-minute badvertising, so I've gotta broil 'em a … [Read more...]
What’s With 8th Grade Proms & Glamorama Tween Diva-ization?
April 3, 2009 “Myths & Realities of Eighth Grade Graduation/Dance: Students may wear something nicer than normal school clothes. However, we strongly discourage formal dresses and tuxedos.” Well, it’s too late for April Fool’s, so I’m guessing this very surreal statement is indicative of the point being made in Newsweek’s recent article, “Are we turning our tweens into … [Read more...]
Shaping Youth Co-Sponsors “Consuming Kids” Movie Premiere!
April 2, 2009 Academic rockstars are descending upon U.C. Berkeley April 24th, as CCFC leaders speak in person on the commercialization of childhood and the impact on our culture!Shaping Youth is proud to be a media sponsor of the S.F. Bay Area Premiere of the movie Consuming Kids, and co-sponsor of this all-star panel in time for 'spring cleaning' 2009 to get rid of all this … [Read more...]