changing the channel of influence

Harry Potter Alliance: Using Pop Culture Pervasiveness Positively

July 17, 2011 by Amy Jussel 1 Comment

July 17, 2011 No, I haven’t seen the Harry Potter grand finale yet.Yes, it’s been covered from every angle, dominating Twitter streams, Facebook status lines and yielding the largest weekend box office on record with one out of four tickets sold going ka-ching for the wizard boy.And maybe it'll be worthy of the 3D hyped up media zeal, but like the Twilight series or any other … [Read more...]

Filed Under: Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Shaping Youth, Viral & Buzz Media Tagged With: Amy-Jussel, Andrew Slack, blockbuster movies, change agents, changing the channel of influence, Climate Crisis Horcrux, Darkness of Darfur, digital activism, Dumbledore's Army, fandom, Gen Y, Harry and the Potters, Harry Potter Alliance, Harry Potter and the Deathly Hallows, have fun do good, Helping Haiti Heal, HP Alliance.org, HPA, HPAlliance, human rights, inspiring minds, JK Rowling, JK Rowling's Radiohead moment, kids-media, largest weekend boxoffice, Leaky Con 2011, make a difference, Media-Influence-Kids, media-literacy, Mobilizing Youth, Pottermore, Quidditch, reach and teach, send out a howler, social change, social justice, social media activism, social media mobilization, spark change, summer hit movies, teaching moments, The weapon we have is love, Twilight saga, world changing

Shaping Youth is Expanding: Sneak Peek and Needs Please?

February 22, 2011 by Amy Jussel 2 Comments

Feb 22, 2011 Breaking into The Power of Play series for a sneak peek into what's occupying so much of my time...expanding Shaping Youth's web presence. No secret that I’m a media maven that's media phobic on the soundbite circuit of talk shows...Also that as a writer/producer I'm more comfy behind a cam than in front of it. So for those who lobbied hard to "go with video, … [Read more...]

Filed Under: Marketing Shaping Youth, Media Literacy, Miscellaneous, Nutrition & Wellness, Shaping Youth Tagged With: Amy-Jussel, blog redesign, Body Blitz Media Shaping Youth, changing the channel of influence, childrens health, Critical-thinking-skills, Dr.-Robyn-Silverman, feedback loop, freecycling, Jess Weiner, kidlit, Kids health, media influence, media-literacy, Packaging-Girlhood, parenting, Shaping Youth expansion, sneak peek, So Sexy So Soon, teen reads, The Third Place, website expansion, wellness, YA books, YALSA, Zipcast

Amy Jussel On Changing the Channel of Media Influence

October 28, 2010 by Amy Jussel 4 Comments

Oct. 28, 2010 Tonight I’ll be speaking on Changing the Channel of Influence in media, at The Third Place.org. I need to reiterate to ALL that Shaping Youth is a nonpartisan, non-religious-based, nonprofit, non-tethered, organization. The media literacy opinions shared are my own and NOT aligned with any other organization, affiliation, or agenda. Clear? Reason I’m … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Growing up too soon, Marketing Shaping Youth, Media Literacy, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy-Jussel, Annie Leonard, brandwashing, Case for Make Believe, CCFC, changing the channel of influence, childhood, commodification, Critical-thinking-skills, deconstructing media, don't buy it, family, Girl Effect, LoopScoop, Los Altos, media-literacy, non-faith based, nonpartisan, nonprofit, Packaging-Boyhood, parenting, Parents for Ethical Marketing, PBS Kids, positive media, reclaiming childhood, Sexualization, spark change, Spark Summit Blog Tour, SPARK! summit, Story of Stuff, take back sexy, teaching tools, The Third Place, youth