Keeping Kids Safe From Predators (er, Marketers) Part One

July 13, 2009 Since researcher Sara M. Grimes opened up the conversation on data mining and privacy practices for us, I’d like to keep the focus on this important topic for a sec, because I DO believe we can use media and marketing to impact kids in favorable ways, and have founded our entire organization on that premise to sift out the sludge and elevate the possibility. … [Read more...]

Digital Data Mining 101: Echometrix Takes Kids’ Pulse

July 8, 2009 Still focused on "child predator" panic on the internet? I'd focus more on white collar stalkers like Echometrix, ubiquitous in far greater numbers, if I were you. Imagine digital tracking of every pop culture cue and kids' conversation in "real time" mode, self-described in their Echometrix blog as "opinion mining and sentiment analysis," to tap the "$190 billion … [Read more...]

Childrens’ Digital Privacy Advocates Show FTC Watchdogs Aren’t Woofin

June 18, 2009 Here we go again. I'm beginning to feel a bit like Bill Murray in Groundhog Day having deja vu that we've 'been there done that' all over again.  Oh, that's right. We HAVE. Over a decade ago, Jeff Chester, executive director of Center for Digital Democracy played a leading role in the passage of COPPA (Children's Online Privacy Protection Act of 1998)...Since … [Read more...]

G-Force: Can Guinea Pigs Help Kids Get Active? Humana Hopes So!

June 12, 2009 Just finished a phone interview with some of the Humana Games for Health team to see if their new free game called OPS (Operation Planet Savers) passed the sniff test of 'goodwashing' in their Disney dealings to promote the upcoming G-Force movie coming out next month as a Jerry Bruckheimer first in the 3D big screen. “OPS” is aimed at launching kids into … [Read more...]

What’s On Tweens’ Minds? Meet Denise Restauri of AllyKatzz

I figure the Obama girls are going to be a huge focal point in the months ahead (gawd help those darlings) and self-ascribed tween “experts” will be crawling out of the media morass elbowing each other for air time and talk show gigs, so why not check in on the conversations transpiring on tween-talk hubs themselves? Since my tween has just turned teen, and … [Read more...]