Seven Sensational Blogs About Girls (All Things Girl Pt.2)

I’ve learned something about myself from running this All Things Girl series…As much as I love it, I miss being ‘in the moment’ sharing life in ‘real time’---I’m finding it really hard to stay ‘in theme’ when events are swirling around me with exciting new media to share! Whether it’s accompanying Anand and my … [Read more...]

Motrin, Media Mamas and Twitter Tirades: Marcom Blunders Redux

“When will they ever learn? When will they eeeeeeeever learn?” With apologies to Pete Seeger this media mama is having a déjà  vu moment blinking back to the corporate missteps of Target underestimating the social media sphere and choosing not to acknowledge “alternative media’s” customer concerns. Same song, second verse, only … [Read more...]

Reverse Trick or Treating? Isn’t That, Um, Marketing?

As one who is always looking for an easy ‘twofer’ (whether it’s a sunscreen that moisturizes, an inside-out raincoat, or a trick or treating door-knock to recycle unused toys) I started pondering the various green Halloween campaigns I’ve been involved with on Eco Child's Play and beyond, to see if they qualify as “reverse trick or treating.” There’s a fine line here…There’s … [Read more...]

School Gardens Grow Healthier Kids: Seeding Green w/Richard Louv

Grow your own greens, get kids to eat greens, get OUT in the green, turn people green, live green, teach green, plant trees to game green and even SEED green in virtual worlds, yep, I'd say the healthy kids movement is fully underway... My inbox today has the Healthy Kids Expo in Canada taking exhibitor apps, the Women's Fund hosting the kickoff of Bioneers by the Bay … [Read more...]

NCLI Act: Nature Crusaders Earn Environmental Education A Win!

Woohoo! We did it! Cue the wolf howl, folks! Eco-literacy just won Congressional approval as the NCLI Act passed with bipartisan support for environmental education in classrooms by a vote of 293 to 109 yesterday! We’re ‘not out of the woods’ yet, but at least we’ll still have woods to consider if we combat 'nature deficit disorder' and teach kids … [Read more...]