energy fiend

Turning Boys Into Monsters: Energy Drink Leaves A Foul Taste (Again)

December 8, 2009 by Amy Jussel 26 Comments

Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Damaging Drek, Emerging trends & STEM, Growing up too soon, Interactive Games, Marketing Shaping Youth, Media Literacy, Misogyny & Racism, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Stereotypes & Diversity, Vapid Values Tagged With: alcohol, alcopops, behavior, BJ-Fogg, boys, Burger King, caffeine, Camel Orbs, cardiac, childrens health, cocktail, energy fiend, energy shots, energy-drinks, jolt and crash, kids nutrition, Lyn Mikel-Brown, macho, manhood, Mark Tappan, market confusion, marketing, masculinity, monster, monster hitman, objectification, Packaging-Boyhood, Packaging-Girlhood, paid to party, persuasion, pink cigarettes, preteen-health, Red Bull, RockStar, Sharon Lamb, shooters, sodium, squarebutts, sugary sodas, taurine, teens, thinspiration, toxic cues, toxic cues to kids, violence, wellness, Xtreme

Standby: Real Life Has Usurped My Digital World

January 26, 2009 by Amy Jussel Leave a Comment

Jan. 26, 2009: I’m feeling very “First lady-ish” right now, since Michelle Obama recently described herself as "first and foremost . . . Malia and Sasha's mom." Likewise, Shaping Youth begins at home, and I’d be full of hooey if I didn’t believe my digital persona should take a backseat to my real life responsibilities both personally and professionally. Once upon a time, … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Growing up too soon, Marketing Shaping Youth, Media Literacy, Shaping Youth Tagged With: advertising in textbooks, being a mom, Bus Radio, CCFC, Cocaine in a can, commercialism, computer crashes, corporate ad creep, corporate sponsorship, Dalai Lama Foundation, digital life, digital-natives, dogs, EdVoice, energy fiend, energy-drinks, Jamey Kirby, jumpstart your startup, Kids, kids coping skills, Malia and Sasha, mommy blogs, phishing scams, Project Happiness, real life, resilience, schools, senior dogs, Sky at Red7, teens