Dec. 8, 2009 It’s Tuesday, time for our weekly “Packaging Boyhood” focus, so what better time than the holiday season to sound the 'red' siren on the 'green' brand that tween and teen boys are sucking up to...Monster energy drink. With everything from motocross and macho madness to the thumping, screaming, ‘over the top’ rebel yell, Monster ‘packs a vicious punch’ by … [Read more...]
Jan. 26, 2009: I’m feeling very “First lady-ish” right now, since Michelle Obama recently described herself as "first and foremost . . . Malia and Sasha's mom." Likewise, Shaping Youth begins at home, and I’d be full of hooey if I didn’t believe my digital persona should take a backseat to my real life responsibilities both personally and professionally. Once upon a time, … [Read more...]
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