Forest Ethics

Earth Day: 40 Eco Links Worth Recycling to Friends

April 22, 2010 by Amy Jussel 12 Comments

April 20, 2020 Update: (How often does that happen 20-2020?) 4-21-2020: Amidst the "Contagion" concerns of COVID-19, take a moment to imagine what POSITIVE CONTAGION taking action on climate change could look like... Here are just a few ways to engage and inspire kids with green media to advocate for our planet's future! 4-20-2018 update: I'll spare you the countless … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: #EarthDay2016, altruism, apps, avatar, behavior, blue is the new green, Blue Planet, cause marketing, CauseWorld, change agents, climate change, dirty thirty, Discover the forest, Disneynature, Earth Day, eco, eco heroes, eco labels, eco literacy, eco-friendly, ecology, Energy Star, Envirolution, Environment, Forest Ethics, Fun theory, Get 'Em Outside, green games, Green my Parents, green toys, Green TV, Green-Teens, greenwashing, habitat, Heal the Bay, Healthy Child Healthy World, how to turn people green, influence, Kids, marketing hope, media-literacy, mindfulness, NCLI, Ocean Conservancy, oceanized, Oceans, One world, philanthropy, planet stewards, Plastiki, reach and teach, recycling, safe cosmetics, Save Our Seas, save the planet, Sea Turtles, service learning, social gaming, socially responsible, Sustainability, The Lorax, unplugged, youth

Fun Tips for Thanksgiving: Ethics, Priorities & Media Moments

November 23, 2009 by Amy Jussel 4 Comments

Nov. 24, 2013 Update Springboarding off the seven Forest Ethics tips below, and Sierra Club’s 5 Tips for a Low Carbon Thanksgiving we’ve got some great news to add… KIDS will soon be able to track THEIR own role in reducing their carbon footprint, not just with the fun kids carbon calculator, but with a show and tell, action-inducing Cool The Earth.org app that engages kids to … [Read more...]

Filed Under: Branding & Consumerism, Consumerism, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Shaping Youth Tagged With: adopt a turkey, alternative Thanksgiving, Black Friday, carbon footprint, carbon offsets, children, consumption, eco, family tradition, Farm Sanctuary, first Thanksgiving, food miles, food sources, Forest Ethics, games, Get 'Em Outside, gifts, give thanks, giving, green, harvest, holidays, icebreakers, iphone apps, Kids, Macys parade, meaning, mindfulness, Minivans, moms, outdoors, parenting, philanthropy, pilgrims, play, reduce reuse recycle, road trips, road warriors, Sierras, stress, Table Topics, Tales2Go, teaching, Teens Turning Green, Thanksgiving, tofurkey, transportation, travel with kids, turkey, vegan, vegetarian holidays

Why 350.org? Fun Edu/Eco Activism Today For Int’l Climate Chg!

October 24, 2009 by Amy Jussel 11 Comments

Oct. 24, 2009 Kids love "dress up" and DOING things, so today’s the day to blend the two into global fun to seed ‘one world’ thinking with 350.0rg early on, joining 181 countries for the most widespread day of environmental action in history! (CNN World coverage) Find a local event near you (ck out the global 350 map!) or create one yourself by snapping some 350 group … [Read more...]

Filed Under: Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Interactive Games, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Viral & Buzz Media Tagged With: 350, 350.org, Action, Amy-Jussel, Bridge School Benefit, carbon emissions, carbon offsets, children, clean coal, climate change, CO2, coal, consumption, deforestation, EARTH, eco, eco activism, eco literacy, ecology, Environment, Forest Ethics, Global Warming, Global-Good, green, green teen, IFF, Inconvenient Truth, International Day of Climate Change, Kids, LiveEarth, marketing hope, Music, nature, One world, outdoors, PBI, planet, polar bears, reach and teach, stewardship, Sustainability, sustainable students, web of life, youth

Back to School Supplies: Which Retailers Make the Green Grade?

September 6, 2009 by Amy Jussel 5 Comments

Sept. 6, 2009 You’ve all seen that Staples ad with the prancing papa gleefully sending his offspring back to school, right? Well, now it’s time to see if Staples is one of the big box retailers that ‘made the grade’ in Forest Ethics’ annual 2009 green grades report card, evaluating the multi-billion dollar office supply sector. Not everyone has a ‘mobile app’ to make … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, EcoKids-Environment, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Positive Picks, Pro-Social & Positive Picks, Shaping Youth Tagged With: "most wonderful time of the year", 2009, Amazon, Boreal, caribou habitat, climate change, corporate responsibility, CSR, Eco labeling, eco-certifications, eco-practices, Environment, ethics, EWG, Fedex Office, fiber, Forest Ethics, forest management, Forest Stewardship Council, FSC, green, Green Grades Report Card, greenwashing, logging, Office Depot, OfficeMax, paper, paper goods, paper practices, pocket guide, post-consumer recycled paper, recycling, reduction, retail, safe cosmetics, school supplies, seafood watch, SFI, Staples, Sustainable Forestry Initiative, sustainable forests, Target, Teens Turning Green

One Teen’s View on Going Green: Use Eco as an Equalizer

August 27, 2009 by Amy Jussel 14 Comments

August 27, 2009 One of my Title I school students said, "We recycle in my house...it's called hand-me-downs." Hmn. Since then, I've been attuned to the "green is for those who HAVE green" eco-mindset and kept track of echoes in our cross-cultural moshpit of a neighborhood. In part two of our Teens Turning Green piece, I’d asked Shaping Youth 16-year old writing intern … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Counter-marketing, EcoKids-Environment, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Product Placement, Shaping Youth Tagged With: 350.org, activism, Amy-Jussel, Celebs Gone Good, children, Cool the earth, Crunchy, dirty 30, Do Something, EARTH, Earth Hour, eco, Eco labeling, Eco-Childs-Play, ecorazzi, Elf-Island, EnviroMedia, Environment, Forest Ethics, future, green, Green-Teens, greenwashing, Habbo Greenpeace survey, Habitat Heroes, health, How to Turn Your Parents Green, Inconvenient Truth, Jenn Savedge, LiveEarth, Marin, marketing hope, media-literacy, MySpace Our Planet, natural cosmetics, Naturalist, nature, NCLI Act, Noelle, planet, polar bears, Project Green Dorm, Project Green Prom, safe cosmetics, schools, Sins of Greenwashing, Sondra Clark, stewardship, Students, Sustainability, teen, teens, Teens Turning Green, TerraChoice, The Green Book, TTG, youth