fresh approach

FTC Food Marketing to Kids Update: Are Watchdogs All Bark No Bite?

September 9, 2010 by Amy Jussel 5 Comments

Sept. 9, 2010 Where are we now with the whole junk food marketing to kids/obesity prevention discussion? Feels like we’ve been TALKING about "candy bars for breakfast" and citing Pink Princess Fairytale Flakes with ads for sugary slop on TV out the wazoo, along with advergaming (embedded digital trolling, seeding unhealthy junk food) and yet “the more things change, the more … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Mobile Media, Apps & Gaming, Nutrition & Wellness, Product Placement, Sexualization & Body Image, Shaping Youth Tagged With: 360Kid, ad industry self regulation, advergaming, Advertising Walk of Fame, Amy-Jussel, Appetite for Profit, Better for You, brain behavior, brandwashing, CDD, childhood obesity, coaxing kids, consumer protection, Disney, farmers markets, fast food, fitness exercise, food fight, food for thought, food marketing, fresh approach, fresh produce, fruits and vegetables, FTC, health, healthy habits, junk-food, Kids, kids nutrition, kids-food-products, licensed cartoon characters, lifestyle cancers, love your veggies, media-literacy, More Matters, Nickelodeon, obesity prevention, parenting, PCFMA, persuasion, pester power, pink princess fairytale flakes, Pop-Culture, produce, Produce better health, RWJF, school gardens, Scott Traylor, September fruits and veggies, snack attack, Strawberries, sugary cereals, sugary shrek, tweens and teens, vegetables, veggies, wellness, wholesome snacks, Yum brands

Should Kids’ Cartoons Sell Fruit & Veggies? Brandwashing Revisited

September 16, 2009 by Amy Jussel 9 Comments

Sept. 16, 2009 Erma Bombeck once said, “My children refuse to eat anything that hasn’t danced on TV.” Quick! Mind snap: Did you blink to California Raisins boogieing to “Heard it Through the Grapevine?” If so, you’ve been ‘brandwashed’ by that award-winning iconic campaign from FCB so long ago… Next week on Sept. 21, two familiar icons and two slogans will be voted into … [Read more...]

Filed Under: Advertising, Branding & Consumerism, Consumerism, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, Product Placement, Sexualization & Body Image Tagged With: Advertising Walk of Fame, American Greetings, Better for You, brain behavior, brandwashing, California raisins, coaxing kids, Disney, farmers markets, fresh approach, fresh produce, fruits and vegetables, health, healthy habits, Icons, Kids, kids-food-products, licensed cartoon characters, licensing, love your veggies, makeover, More Matters, Nickelodeon, PCFMA, persuasion, pester power, Pop-Culture, produce, Produce better health, Sara-Grimes, September fruits and veggies, snack attack, Strawberries, Strawberry-Shortcake, vegetables, veggies, wholesome snacks

Farmers Markets Go Digital: Find Healthy Food Near YOU!

October 20, 2008 by Amy Jussel 2 Comments

Tonight Shaping Youth proudly hosts filmmaker Amy Kalafa of Two Angry Moms at Parents Place joining Farmers Market pals like Sarah Nelson of Fresh Approach who is stellar at getting the word out regionally to all the farmer's market folks who in turn inform us "what's in season" with handy charts like this one...But we also wanted to provide a searchable database for our … [Read more...]

Filed Under: EcoKids-Environment, Emerging trends & STEM, Nutrition & Wellness, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: 100% organic, Amy Kalafa, Amy-Jussel, children, edible art, family farming, farm bill, Farmers Market.com, farmers markets, find a farmers market, fresh approach, fresh produce, fruits, Green-Teens, health lifestyle, love your veggies, national nutrition programs, nutrition, pacific coast farmers markets association, PCFMA, school lunch programs, Sustainability, The Green Zebra, Two Angry Moms, USDA certified organic, veggies, whole foods

Filmmakers Amy Kalafa and Amy Jussel Team Up Oct.20!

October 7, 2008 by Amy Jussel 5 Comments

For those fed up with junk food in school lunch programs come stir up a recipe for change, as Shaping Youth once again hosts our “screen a movie, make a difference” film fest, this time with ONE of the TWO Angry moms in person! Filmmaker Amy Kalafa is joining us Monday, October 20 at Parents Place right here in San Mateo, before her screening the next day at the … [Read more...]

Filed Under: Advertising, Emerging trends & STEM, Marketing Shaping Youth, Media Literacy, Nutrition & Wellness, People Shaping Youth, Positive Picks, Pro-Social & Positive Picks, Sexualization & Body Image, Shaping Youth Tagged With: Amy Kalafa, Amy-Jussel, Ann Cooper, Appetite for Profit, Bay Area Parent, Body Blitz, Body Blitz Media Shaping Youth, champion change, Childhood Matters, childrens health, dietary needs, farmers markets, food policy, fresh approach, fresh produce, Health 2.0, HFCS, HFCS corn wars debate, HFCS debate, informed eating, junk-food, Kids health, lunchbox ideas, MPH, nutrition education, October 20 Amy Kalafa, organic food, Parents Place, PCFMA, RD, school lunch, School nutrition week, Screen a movie make a difference, sustainable living, The Green Zebra, Two Angry Moms, UNAFF, vegan kids