Oct 21, 2012 Any parent who has ever ended up in a glorified game of ‘Where’s Waldo’ hunting for their offspring after temporarily ‘sliding off the grid’ with whereabouts unknown (homecoming, prom, New Year’s, or playing loose with the facts in sins of omission sidewinders) will have a pretty strong snapshot of Life 360's strongest ‘target market’…parents of teens.In part one … [Read more...]
Life 360: Testing Family Safety Apps With Teens (Part 2)
Life 360: Family Locator Apps-Mapping the Shades of Grey (Part 1)
Oct. 15, 2012 Teens call them ‘trackers,’ parents call them ‘tools,’ and the telecom industry refers to GPS and LBS (location based services) as sheer “growth” in a mobile market that’s booming with map-based apps that pinpoint the whereabouts of users. We need to uncork this whopper of a conversation beyond the micro (oooh, handy! or ewww creepy!) and into macro … [Read more...]
Behind The Wheel Texting: What Works to Drive Behavioral Change?
Feb. 4, 2015 Update Please join our friends at Cyberwise.org for a BlogTalk convo with Lauren Galley of Real Talk, Real Teens, Real Issues on Feb. 5, 2015 as texting and driving survivor Liz Marks shares her harrowing firsthand experience that changed her life forever. Parents, this is a media moment where teens might just LISTEN. Tune in for storytelling that can make a … [Read more...]
Glympse: Temporary Geolocation For Free Range Kids?
May 22, 2009 Aside from another botched spelling test via corporate branding with the clever name in "Pursuit of Happyness" style, I'd like to hear pros and cons from mobile maniacs, please... Mobile Youth.org? Teen tribes? Safety pros? There's a new phone app to share a ‘Glympse’ of your location for a jiff in real time without any ties, tethers and trackability of other … [Read more...]