Back to School With A Healthy, Green Spin On The Freshman 15

Aug. 19, 2013 Turning negative media messages into positive, purposeful pursuits is what Shaping Youth is all about, so the newly launched "Freshman Green 15" project from Teens Turning Green.org fits smack dab into our sweet spot.I’ve long been a fan of their smart marketing, and have attended their Green University to see the winners from their annual Project Green Challenge … [Read more...]

Oscar Is Worthy! See Chimpanzee, Support Jane Goodall’s Work

April 18, 2012 No secret I’m a fan of all creatures great and small, wildly applauding every effort to impart nature’s magnificence to 21st century kids. Whether it’s the brand new launch of TiltWorld’s app (fun little Flip the frog on an eco-mission to make real world change in climate chaos) or Richard Louv’s Children and Nature Network (C&NN awarded $100K Disney … [Read more...]

Meaningful Media for Father’s Day: My Daddy Taught Me To…

June 13, 2010 One week from Father’s Day and media is awash with ubiquitous tie and techie ads for Father’s Day finds. Meh. Better ideas? Experiential fun for memories in the making... How would YOU fill in the blank, “My Daddy Taught Me To…?” It’s no secret I’m a water rat and an island girl who spent much of childhood splashing in the surf or sprawled on one of Hawaii’s … [Read more...]

Shaping Youth Joins EcoLiteracy Coalition: No Child Left INSIDE

As a nonprofit, nonpartisan consortium, I’m always keenly aware when I’m being ‘played’ by both the ‘right and left’ of a political hot potato, and I strive to balance spin accordingly. But sometimes, legislation is just smack dab common sense for all, pairing centrist thinking with beneficial outcomes... Shaping Youth is breaking form in … [Read more...]